Brand Tone

Enthusiastic & Adventurous, Approachable & Friendly, Value-Oriented & Practical, Eco-Conscious (Subtle), Confident & Modern

Brand Values

• •Accessibility
• •Quality & Reliability
• •Innovation
• •Customer Satisfaction
• •Sustainability
• •Enjoyment & Freedom

Best Practices

• •Develop a Brand Voice Guide: Document the core characteristics of your tone (e.g., Enthusiastic, Approachable, Value-Driven, Confident), provide examples of "do's and don'ts," and define key messaging points. Share this with anyone creating content.
• •Prioritize "You" over "We": Focus on the customer and their benefits, experiences, and needs. Frame copy from their perspective (e.g., "You can explore further" vs. "We make bikes that go further").
• •Use Clear, Concise, and Accessible Language: Avoid overly technical jargon unless clearly explained. The language should be easy to understand, reflecting the brand's value of accessibility.
• •Incorporate User-Generated Content (UGC) and Testimonials Authentically: Share real customer stories and photos (with permission). This naturally reinforces the approachable, community-focused, and trustworthy aspects of the brand. Let customer voices echo your brand values.
• •Maintain Consistency Across All Channels: Ensure the tone is consistent from website copy and product descriptions to social media posts, email marketing, and customer service interactions. Regular audits of content across platforms can help maintain this consistency.

Social Perception

Positive for Value, Good Entry-Level Option, Improving Quality, Trustworthy (due to US presence and support), Associated with Practicality

Copy Examples

• •Headline: Unlock Your City. Unleash Your Ride. The Current is Calling. Body: Tired of traffic? Ready for adventure? The Totem [Model Name] e-bike makes every journey a joy. Experience powerful pedal-assist, impressive range, and a price that makes sense. Ride the current, your way. CTA: Explore Models & Join the Ride!
• •Social Media Post (Image: Person smiling on a Totem e-bike in a park): Caption: Weekend vibes just got an upgrade! ⚡️ Our Totem [Model Name] is all about making your adventures easier and way more fun. Affordable, reliable, and ready to roll. Where will your Totem take you? #TotemEbikes #RideTheCurrent #EbikeLife #WeekendAdventure #AffordableFun CTA: Link in bio to find your perfect ride!
• •Email Subject: Your Daily Commute, Reimagined (and Recharged!). Body: Hey [Customer Name], imagine gliding past traffic, feeling the breeze, and actually enjoying your commute. With a Totem e-bike, that’s not a dream – it’s your new reality. We build powerful, dependable e-bikes that don’t break the bank, so you can ride more and worry less. CTA: Discover Your Commuter Companion – Shop Now & Get Free Shipping!
• •Product Page Snippet: Why Choose The Totem [Model Name]? Simple: It’s your everyday adventurer, built with quality you can trust and a price you’ll love. From city streets to park trails, the [Model Name] delivers smooth power, lasting battery life, and a comfortable ride. Plus, with our US-based support and 1-year warranty, we’re here for you every mile of the way. CTA: Add to Cart & Start Your E-Venture!
• •Ad Copy (Short & Punchy): Headline: Totem E-bikes: Power Up Your Ride, Not Your Spending. Body: Get where you’re going with ease and a smile. Reliable, affordable electric bikes for everyone. CTA: Shop Totem E-bikes Today!