Brand Tone

Professional and Service-Oriented

Brand Values

• •Reliability
• •Quality
• •Professionalism
• •Customer-Centricity
• •Comprehensiveness

Best Practices

• •Always Address the Professional: Every piece of copy should be written with the understanding that the reader is a trained and qualified beauty industry professional. Avoid explaining basic concepts and focus on product benefits, efficiency, and quality.
• •Prioritize Clarity and Accuracy: Use clear, unambiguous language. Ensure product names, technical specifications, and brand mentions are always correct. The copy should be a reliable source of information.
• •Maintain a Helpful, Service-Oriented Voice: Even in professional communication, the tone should be approachable and supportive. Frame the company as a partner invested in the customer's business success.
• •Emphasize "Trade Only" Where Appropriate: To reinforce brand positioning and manage expectations, discreetly include "For Professional Use Only" or "Trade Only" in relevant marketing materials, especially those targeting a wider audience.
• •Be Consistent Across All Platforms: Whether writing for the website, an email newsletter, or potential future social media, the core tone of being professional, reliable, and service-focused must remain the same to build a coherent and trustworthy brand identity.

Social Perception

Neutral and undefined due to lack of online presence, making the brand largely invisible in digital social spaces. No discernible positive or negative sentiment, leading to an absence of third-party social proof.

Copy Examples

• •Your Professional Partner in Salon Success. We provide the trusted brands and essential supplies you need to excel. Trade-only. UK-wide express delivery available.
• •Welcome to Total Salon Supplies. As your new trade partner, we're committed to providing you with reliable service, competitive pricing, and the quality products your clients deserve. Explore our full range and see how we can support your business.
• •Advanced Hair Colour & Bleach. Achieve flawless results with our curated selection of professional-grade colour from the industry's most trusted brands. Formulated for superior performance and vibrant, long-lasting effects. For professional use only.
• •What's the one salon essential you can't live without this week? We're making sure our pros are stocked up on everything from tints to tools. #TotalSalonSupplies #ForProfessionals #UKHairdresser
• •The Pro's Choice. The Right Price. Total Salon Supplies Ltd. Your family-run source for all major salon & barbering brands. Visit us in Bradford or shop online at totalsalonsupplies.com.