Brand Tone

Eco-conscious, resourceful, and slightly tongue-in-cheek about waste.

Brand Values

• •Sustainability
• •Resourcefulness
• •Waste Reduction
• •Conscious Consumption
• •Circular Economy

Best Practices

• •Emphasize sustainability and the reduction of waste in all communications.
• •Use language that is approachable, relatable, and slightly playful but avoids being overly casual or flippant.
• •Highlight the value and potential of items that might otherwise be discarded.
• •Showcase real-world examples of how the brand contributes to reducing waste and promoting sustainable practices.
• •Encourage consumer participation and awareness regarding waste reduction and mindful consumption.

Social Perception

The brand should be perceived as a champion of sustainability, resourcefulness, and conscious consumption, offering a stylish and accessible alternative to fast fashion and wasteful practices.

Copy Examples

• •Don't let it be 'Totally Wasted'! Give your pre-loved items a new life and keep them out of landfills.
• •Turning 'Totally Wasted' into 'Totally Wonderful': Sustainable fashion that doesn't cost the earth.
• •Is your closet full of 'Totally Wasted' potential? Resell, reuse, and reimagine your wardrobe with us.
• •Fighting fashion waste, one awesome item at a time. Let's make 'Totally Wasted' a thing of the past.
• •Join the movement! Reduce, reuse, and rock sustainable style. Say no to 'Totally Wasted' fashion.