Brand Tone

friendly, encouraging, and educational

Brand Values

• •Quality and Tradition
• •Community and Connection
• •Education and Accessibility
• •Creativity and Inspiration
• •Adaptability

Best Practices

• •Always Be Encouraging: Frame your copy to build confidence. Use phrases like "You've got this!" or "Perfect for all skill levels" to make quilting feel approachable.
• •Use "We" and "You": Foster a sense of community and direct connection by using personal pronouns. This makes the brand feel like a friendly guide rather than a faceless company.
• •Keep it Conversational: Write as you would speak to a friend who shares your passion. Avoid overly formal or technical jargon unless you are explaining it in an accessible way.
• •Share the "Why": Connect with your audience on an emotional level by highlighting the joy, relaxation, and satisfaction of creating something by hand.
• •Be Visually Consistent: Ensure your brand's warm, friendly, and creative aesthetic is reflected not just in your words but also in your photography and video styling. This reinforces the overall brand perception.

Social Perception

Overwhelmingly positive, perceived as trustworthy and knowledgeable, with high praise for quality, customer service, and the sense of community they foster.

Copy Examples

• •Ever dreamed of creating your own quilt? ✨ Our Beginner's Sampler Kit is the perfect place to start! We've pre-cut everything you need and created easy-to-follow video tutorials to guide you every step of the way. Say goodbye to guesswork and hello to your new favorite hobby. #TotallyPatched #QuiltingForBeginners #DIY
• •Join our family of makers! 💌 Our 'Down the Garden Path' Block of the Month subscription is more than just a quilt; it's a creative journey. Each month, a new package of beautiful, high-quality fabrics and patterns will land on your doorstep. Let's create something beautiful together, one block at a time. Sign up now and watch your masterpiece grow! #BlockOfTheMonth #QuiltingCommunity #TotallyPatched
• •Hello, crafty friend! Looking to add a little inspiration to your fabric collection? For a limited time, our curated fabric bundles are on sale! Packed with vibrant colors and charming prints from top designers, these bundles are perfect for your next project. Don't wait, these beauties are flying off the shelves! Happy quilting! #FabricSale #QuiltingInspiration
• •Ready for a fun and friendly project? In today's tutorial, Pat walks you through creating the classic Friendship Star block. It’s a lovely design to make for a friend (or to keep for yourself – we won’t tell!). Grab your fabric, and let’s get stitching. Find the kit for this project on our website: [link]. #PatchworkTutorial #QuiltingTips
• •From our family to yours, we've been sharing the joy of patchwork for over 20 years. Whether you're a seasoned quilter or just starting, we're here to help you create something you'll treasure. #TotallyPatched #HandmadeHome #Crafting