Brand Tone

Friendly and Approachable, Knowledgeable and Expert, Customer-Focused and Service-Oriented, Passionate (about angling), Value-Driven

Brand Values

• •Customer Satisfaction: Prioritizing helpful service, addressing issues quickly, and ensuring customers get the right equipment.
• •Expertise and Knowledge Sharing: Providing expert advice and guidance to anglers of all types.
• •Quality and Range: Offering a vast selection of quality fishing gear from top manufacturers.
• •Fair Pricing/Value: Providing competitive prices for their products.
• •Community/Inclusivity: Catering to the "all-round angler" rather than just one discipline, and creating a welcoming shop atmosphere.
• •Modern Shopping Experience: Combining traditional "local tackle shop care" with "big brand' efficiency," including a well-organized showroom and efficient online services.

Best Practices

• •Prioritize "Friendly Expert" Language: Always aim for a balance between being knowledgeable and approachable. Avoid overly technical jargon unless clearly explained, and infuse warmth into the communication. Staff are described as "friendly and helpful" with "knowledge and guidance."
• •Emphasize Customer Benefit and Support: Frame product descriptions and service information around how it helps the customer (e.g., "get the right equipment," "overcome any issues quickly," "make your fishing more successful").
• •Show, Don't Just Tell, Your Passion: Instead of just saying "we love fishing," let it come through in detailed product knowledge, enthusiastic descriptions of new gear, or sharing fishing tips and stories (like their website articles).
• •Maintain an Inclusive Voice: Since the brand caters to the "all-round angler," ensure copy is welcoming to beginners, carp specialists, match fishers, and predator hunters alike. Avoid language that might alienate any particular group.
• •Be Genuinely Helpful and Transparent: Reflect the "outstanding service" and "fairly priced" reputation in all communications. This means clear pricing, honest product information, and easy-to-understand policies, mirroring their "customer-focused approach."

Social Perception

Customers and the public generally perceive Totally Hooked very positively as Reliable and Trustworthy, providing Excellent Customer Service, Well-Stocked and Comprehensive inventory, Fairly Priced, and being a Go-To Place for Anglers (especially in Essex)

Copy Examples

• •Welcome to Totally Hooked! Whether you're a seasoned pro or just dipping your toes in, find everything you need for your next angling adventure right here. Our friendly team of experts is always on hand with advice, and with thousands of quality products at competitive prices, you're sure to get hooked on our service!
• •More than just a tackle shop, we're your local angling experts in Harlow and beyond. At Totally Hooked, we combine old-fashioned friendly service (cuppa, anyone?) with a huge, modern showroom and the efficiency of online shopping. We live and breathe fishing, and we're here to help you make the most of every cast.
• •Chasing that personal best carp? Our extensive bait room is packed with the freshest, top-quality baits from leading brands and hidden gems. Not sure what's working? Ask our team – we know the local waters and what the carp are craving!
• •Get Totally Hooked on these deals! This week, save big on [Specific Product Category/Brand]. Quality gear at prices that won't break the bank – because great fishing shouldn't be a luxury. Shop online for next-day delivery or visit our Harlow showroom!
• •Got a question? Need some advice on the right rig? At Totally Hooked, we're passionate about helping you succeed. Our experienced team is dedicated to providing outstanding, friendly service to every angler. We're not happy 'til you're casting with confidence!