Brand Tone

Professional and Knowledgeable, Customer-Centric and Supportive, Reliable and Efficient, Approachable and Friendly

Brand Values

• •Customer First
• •Quality
• •Service and Support
• •Affordability and Value
• •Reliability and Efficiency
• •Australian Owned
• •Environmental Responsibility

Best Practices

• •Prioritize Clarity and Accuracy: Given the technical nature of the products, ensure all descriptions, specifications, and advice are clear, precise, and easy for professionals to understand. Avoid jargon where possible or explain it.
• •Emphasize Solutions and Benefits: Instead of just listing product features, focus on how these products and the company's services solve customer problems or help them achieve their goals (e.g., "achieve vibrant color reproduction," "ensure long-lasting outdoor durability," "streamline your workflow").
• •Maintain a Helpful and Supportive Voice: Even in technical copy, infuse a tone that is approachable and indicates a willingness to assist. Use phrases like "We're here to help," "Our experts can guide you," or "Contact us for personalized advice."
• •Showcase Expertise and Authority: Back up claims with specific examples, industry recognition (like the Canon awards), or testimonials. This builds trust and reinforces the brand's position as a knowledgeable leader.
• •Be Consistent Across All Channels: Ensure the professional, supportive, and reliable tone is maintained across the website, social media posts, email communications, and any advertising materials. This creates a cohesive and trustworthy brand identity.

Social Perception

Trusted Supplier, Expert and Helpful, Responsive and Efficient, Award-Winning

Copy Examples

• •Headline: Keep Your Projects Printing Perfectly. Reliable Supplies, Expert Support. Body: At Total Image Supplies, we understand that downtime isn't an option. That's why we offer a comprehensive range of high-quality large format printing supplies, backed by expert advice and fast, nationwide delivery. Get what you need, when you need it.
• •Headline: Your Vision, Our Supplies. Premium Printing Solutions for Professionals. Body: From vibrant fine art prints to durable outdoor signage, Total Image Supplies provides the premium hardware, inks, and media to bring your vision to life. Explore top brands and discover the quality your work deserves.
• •Headline: More Than Just Supplies – Your Partner in Print. Body: We’re more than just a supplier; we’re your dedicated partner. Our team is committed to offering exceptional service, from helping you choose the right product to providing ongoing support. Experience the Total Image Supplies difference.
• •Headline: Award-Winning Service. Quality You Can Trust. Body: Consistently recognized for our commitment to excellence, Total Image Supplies is your trusted source for all large format printing needs. Benefit from our industry expertise and dedication to customer satisfaction.
• •Headline: Fast Delivery Across Australia. Quality Print Supplies, On Time. Body: Need your printing supplies urgently? Total Image Supplies offers quick and reliable delivery nationwide, ensuring you can keep your projects on track. Order online today for dependable service.