Brand Tone

Passionate & Enthusiastic, Expert & Knowledgeable, Customer-Centric & Friendly, Community-Oriented, Professional & Trustworthy, Modern & Adaptive

Brand Values

• •Passion for Hockey
• •Expertise & Quality
• •Customer Satisfaction
• •Community Support
• •Integrity & Heritage
• •Growth & Innovation
• •Inclusivity

Best Practices

• •Speak from Experience (Player to Player): Always write as though you are a fellow hockey enthusiast who understands the needs and aspirations of players. Use language that resonates with the hockey community.
• •Prioritize Helpfulness and Expertise: Ensure copy provides genuine value, whether it's detailed product information, playing tips, or guidance. Back up claims with knowledge.
• •Maintain a Friendly and Approachable Voice: Even when discussing technical aspects of products, keep the language accessible and welcoming. Avoid overly corporate or impersonal jargon.
• •Emphasize Community and Passion: Regularly incorporate messages that reflect a love for the sport and a connection to the wider hockey family. Highlight local involvement where appropriate.
• •Be Authentic and Transparent: Reflect the brand's heritage and family values. Be honest in product descriptions and communications, building trust with the audience, as they do by showing all customer reviews.

Social Perception

Highly Regarded by Customers, Respected in the Business Community, Supportive of the Hockey Community, Trustworthy

Copy Examples

• •Website Homepage Banner: "Fuel Your Passion. Play Your Best. Expertly curated gear, chosen by players, for players. Shop the latest sticks, shoes, and protection at Total Hockey."
• •Social Media Post (New Product): "🔥 JUST LANDED! 🔥 Get game-ready with the new [Brand Name] stick series! Engineered for power, designed for precision. Our team of players has given these their seal of approval. Come check them out in-store or online – link in bio! #TotalHockey #FieldHockey #NewGear #HockeyLife"
• •Email Newsletter Subject: "Your Best Season Starts Here | Expert Tips & Fresh Kit Inside!" Email Body Snippet: "At Total Hockey, we live and breathe the game. That's why we're dedicated to bringing you not only the best gear but also advice you can trust. This month, check out our pro tips for [specific skill] and discover the cutting-edge equipment that will help you dominate the pitch. Because when you love hockey this much, every detail matters."
• •Product Description Snippet (for a high-end stick): "Unleash your potential with the [Stick Name]. Crafted for the serious player, this stick combines innovative technology with a feel that's been player-approved by our in-house experts. Experience unparalleled control and power, backed by the Total Hockey family guarantee of quality. We're not just selling sticks; we're sharing our passion for the game."
• •About Us Page Excerpt: "More Than a Shop, We're Your Teammates. For over 20 years (and with a family legacy stretching back generations!), Total Hockey has been at the heart of the field hockey community. Run by dedicated players, we're here to offer friendly advice, top-quality gear, and unwavering support for your hockey journey. Step into our store or browse online – you're part of the Total Hockey family now."