Tono de Marca

Passionate, Knowledgeable, Community-Focused, Approachable, Modern & Dynamic

Valores de Marca

• •Passion for Hockey
• •Quality & Performance
• •Expertise & Guidance
• •Community & Support
• •Customer Satisfaction
• •Accessibility

Mejores Prácticas

• •Develop a Brand Voice Chart: Clearly define the brand's personality traits (e.g., passionate, expert, friendly), corresponding tone characteristics (e.g., use enthusiastic language, provide detailed explanations, use a conversational style), words to use, and words to avoid. Make this accessible to everyone creating content.
• •Know Your Audience Deeply: Understand their language, their pain points, their aspirations, and what resonates with them within the hockey community. Tailor the tone to speak directly to them on each platform.
• •Consistency Across All Channels: While the specific execution might vary (e.g., more visual on Instagram, more conversational on Twitter), the core brand tone and values should remain consistent. Ensure that a customer has a similar feeling and understanding of the brand whether they are on the website, social media, or reading an email.
• •Train Your Team: Ensure that everyone involved in content creation, customer service, and marketing understands and can effectively implement the brand voice. Provide examples and regular feedback.
• •Review and Evolve: Regularly audit your content across all platforms to check for consistency and effectiveness. Solicit feedback and be prepared to refine your brand voice as the brand grows and the market evolves, always staying true to core values.

Percepción Social

Respected Retailer, Go-To Source, Community Pillar, Reliable, Engaged with Customers

Ejemplos de Copy

• •Instagram Post (New Product): Unleash your inner champion! 🔥 The new [Stick Brand/Model] has just landed at Total Hockey, engineered for power and precision. Ready to dominate the pitch? Tap the link in bio to explore the tech and grab yours! #TotalHockey #HockeyLife #NewGear #FieldHockey #OwnTheGame
• •Facebook Post (Community Focus): Huge congrats to the [Local Team Name] on their fantastic win last weekend! We're so proud to support such a dedicated and passionate team. Your hard work is an inspiration to the entire hockey community! 👏 #TotalHockeySupports #LocalHockey #CommunitySpirit #HockeyFamily #[Town/Region]Hockey
• •Email Subject Line (Sale Promotion): Gear Up & Save! 🏒 Your Exclusive Access to the Total Hockey Mid-Season Sale Starts Now! Email Body Snippet: Hey [Customer Name], The moment you've been waiting for is here! Get ready to elevate your game with incredible deals on sticks, protection, footwear, and more during our Mid-Season Sale. Whether you're a seasoned pro or just starting out, our experts have curated the best gear to help you perform at your peak. Don't miss out – these deals won't last long!
• •TikTok Video Caption (Product Showcase): POV: You just got your hands on the lightest stick in the game from Total Hockey! 🚀💨 Watch til the end for a surprise flick! 😉 What gear do you want to see next? #TotalHockey #HockeyGear #StickSkills #FieldHockeyTikTok #GameChanger
• •Website 'About Us' Snippet: At Total Hockey, hockey isn't just a sport, it's our passion. Founded by players, for players, we've dedicated ourselves to providing the very best equipment, advice, and support to help you love every moment on the pitch. From your first stick to elite-level gear, we're with you every step of the way. Welcome to the Total Hockey family.