Tono de Marca

Professional, Knowledgeable, Exclusive, Premium, Passionate, Customer-Oriented, Reliable

Valores de Marca

• •Quality
• •Expertise
• •Trust and Reliability
• •Passion for Wine
• •Customer Satisfaction
• •Accessibility to Rarity

Mejores Prácticas

• •Emphasize Exclusivity and Rarity: Consistently use terms like "fine," "rare," "exclusive," "Grand Cru," "meticulously curated," and "sought-after" to reinforce the premium nature of the products.
• •Highlight Expertise and Passion: Share insights, tasting notes, and information about wine regions or producers. Introduce the team's credentials and their passion for wine subtly within the copy.
• •Maintain a Professional and Confident Voice: Use clear, articulate language. Avoid overly casual slang or jargon that might undermine the premium positioning, while still being approachable and "happy to serve."
• •Focus on Customer Benefits and Assurance: Reiterate commitments to quality, reliable sourcing, careful handling, worldwide delivery, and customer satisfaction to build trust.
• •Use Storytelling: Briefly share the origin of specific wines (if possible and appropriate, e.g., "sourced directly from the chateau" or "from a prized private cellar") to add a layer of intrigue and value.

Percepción Social

Viewed as a reliable and excellent source for high-quality, exclusive wines, offering good prices and service. Perceived as a legitimate merchant, particularly for sourcing specific bottles that might not be available in other markets. Generally seen as a safe option, especially for mid-tier wines.

Ejemplos de Copy

• •Headline: Discover the Extraordinary. Your Journey into Fine & Rare Wines Starts Here. Body: At Total Grand Cru, we traverse the globe to bring you a meticulously curated collection of the world's most sought-after wines. Sourced from prestigious vineyards and private cellars, each bottle tells a story of excellence. Explore our latest arrivals.
• •Headline: Beyond the Label: The Total Grand Cru Commitment to Quality. Body: For over a decade, our passion has been to connect connoisseurs with exceptional wines. Our expert team, led by Thijs van Vugt, ensures every bottle meets the highest standards of provenance and condition. Experience the art of fine wine, delivered.
• •Headline: Unlock the Cellar: Rare Vintages, Expertly Sourced, Globally Delivered. Body: Searching for that elusive Grand Cru? Total Grand Cru specializes in the global trade of fine and rare wines. Our extensive network and rigorous sourcing mean you can acquire with confidence. What treasure will you uncover today?
• •Headline: Your Trusted Partner in the World of Fine Wine. Body: From Burgundy's revered domaines to Bordeaux's legendary chateaux, Total Grand Cru is dedicated to your satisfaction. We pride ourselves on reliable service, prompt worldwide delivery, and wines that arrive in perfect condition, every time.
• •Headline: More Than Just Wine, It's a Grand Cru Experience. Body: Join a community of discerning wine lovers. Sign up for the Total Grand Cru newsletter to receive exclusive offers, tasting notes, and access to our newest collections before anyone else. Elevate your cellar with us.