Brand Tone

Friendly, Approachable, Helpful, Knowledgeable, Community-Oriented, Inclusive, Enthusiastic

Brand Values

• •Customer Satisfaction
• •Quality
• •Empowerment
• •Community Focus
• •Accessibility

Best Practices

• •Know Your Audience: Understand who you're talking to – their needs, aspirations, and language. Tailor your copy to resonate with them. For Total Beauty Supply, this includes both everyday consumers and salon professionals.
• •Develop a Tone of Voice Guide: Briefly document the key characteristics of your brand's voice (e.g., friendly, expert, enthusiastic, inclusive). Share this with anyone creating content.
• •Be Authentic: Let the genuine passion for beauty and customer service shine through. Avoid overly corporate or impersonal language. The "family-owned" aspect can be subtly reinforced.
• •Use "You" and "We" Language: Address the customer directly ("you," "your") to make the copy more personal and engaging. Use "we" and "our" to foster a sense of community and shared passion (e.g., "We're excited to help you find...").
• •Maintain Consistency Across Platforms: While the format might change (e.g., TikTok vs. email), the core tone and values should remain consistent. A customer should feel they are interacting with the same friendly and knowledgeable brand whether they are on Instagram, the website, or in the store.

Social Perception

Positive, Helpful Staff, Good Product Selection, Local Gem

Copy Examples

• •✨ Get ready to glow! ✨ The [New Product Name] just landed at Total Beauty Supply! 💖 Packed with [Key Benefit 1] and [Key Benefit 2], it's your new secret weapon for [Desired Result]. Swing by our Minot store or shop online – let us help you find your next beauty fave! #TotalBeautySupply #MinotND #NewBeauty #MustHave
• •💖 Treat Yourself! 💖 Our [Sale Name] event is ON! 🎉 Score amazing deals on your favorite brands like [Brand 1], [Brand 2], and more. Whether you're a salon pro or a beauty enthusiast, we've got something special for you. Don't miss out – visit us in Minot or online at totalbeautynd.com! Your hair (and wallet) will thank you! 😉 #ShopTotalBeauty #BeautySale #MinotDeals #HairCare #SalonSupplies
• •(Video shows a quick demo of a product) Voiceover/Text Overlay: Struggling with [Common Beauty Problem]? Try this! Our [Product Name] is a game-changer. Just a little goes a long way for [Benefit]! ✨ Come see us at Total Beauty Supply for more pro tips! #BeautyHacks #TotalBeautyTips #MinotBeauty #EasyBeauty
• •Hello, [Season]! ☀️ Refresh your look with the best in beauty. From vibrant hair colors to nourishing skincare, Total Beauty Supply in Minot has everything you need to shine. Explore new arrivals and trusted favorites today!
• •Got questions about the perfect toner or the best treatment for dry hair? Our amazing team at Total Beauty Supply is here to help! We're passionate about all things beauty and love sharing our knowledge. Visit us in-store for personalized advice and discover products you'll adore. We're more than just a store; we're your beauty partners! 💕