Brand Tone

Playful and Humorous, Artistic and Creative, Relatable and Approachable, Enthusiastic and Passionate, Youthful and Trendy

Brand Values

• •Self-Expression and Individuality
• •Creativity and Unique Design
• •Fun and Humor
• •Relatability
• •Community Engagement
• •Quality (Implied)

Best Practices

• •Embrace the "Cheeky Humor": Don't be afraid to be witty, slightly irreverent (but always good-natured), and use playful language. Think inside jokes relevant to anime or pop culture where appropriate.
• •Speak Like a Fan, To a Fan: Use language and references that resonate with the anime, Japanese pop culture, and unique art communities. Show genuine enthusiasm.
• •Keep it Relatable and Authentic: Connect the products to everyday situations or feelings that the target audience would understand. Let the founder's passion for design and humor shine through.
• •Visual-Verbal Harmony: Ensure the copy matches the visual style – if the design is minimalistic but cute, the copy should be concise yet charming. If it's a bold character, the copy can be more expressive.
• •Stay Youthful and Current: Keep an eye on current slang (used appropriately and not forced), memes, and trending topics within the relevant subcultures, especially for platforms like TikTok.

Social Perception

Niche and Unique, Good Quality for Price (Generally), Creative and Artsy, Engaged with its Community, Growing Brand

Copy Examples

• •Warning: May spontaneously yell anime catchphrases while wearing. Our new [Character Name] tee is here to make your snack runs 100% more epic. Grab yours before it gets eaten!
• •Add a little chaos to your everyday. Our [Clown Character Name] pin is judging your life choices... lovingly. Perfect for bags, jackets, or that one coworker who needs a smile (or a stare).
• •Level up your wardrobe! 🚀 Our latest drop is inspired by those late-night anime binges and the need for comfy-cute fits. Which piece are you summoning first? #Toshikigirl #AnimeFashion #RelatableStyle
• •Oops, we made too much cool stuff! 😉 Your chance to snag some Toshikigirl magic at a price that won't make your wallet cry. Limited stock – don't be a baka and miss out!
• •They're soft, they're sassy, and they're ready for adoption! Our [Plush Character Name] plushies just landed. Prepare for maximum cuteness overload and questionable life advice from your new bestie. #ToshikigirlPlush #ClownCore #AnimeMerch