Your Brand Voice

    Brand Voice Analysis

    Analysis Details

    Brand:TOSHIKI
    Language:en

    Brand Tone

    Minimalist, Contemplative, Artistic, and Refined.

    Brand Values

    • Material Integrity
    • Thoughtful Design
    • Intersection of Art and Technology
    • Exclusivity
    • Collaboration

    Best Practices

    • Use an Economy of Words: Every word should be purposeful. Avoid adjectives like "amazing" or "incredible." Opt for more precise and evocative language, such as "serene," "tactile," or "sculptural."
    • Focus on "The Moment": Frame the product's benefit around the experience it creates P a moment of calm, a ritual, a point of reflection. The copy should sell a feeling, not just a feature.
    • Speak from the Studio: Use language that reinforces the brand's identity as an art and design practice. Words like "studio," "practice," "explore," and "create" are more on-brand than "sell," "offer," or "provide."
    • Maintain Visual and Textual Harmony: The clean, minimalist aesthetic of the website should be reflected in the copy. Use short sentences, ample white space, and a simple, elegant font. The text should feel as uncluttered as the designs.
    • Let the Object Speak: Trust in the power of the product and its imagery. The copy should complement the visuals, not overpower them. Write with a tone of quiet confidence, allowing the quality of the design to be the primary focus.

    Social Perception

    TOSHIKI is perceived as a niche, high-end design studio rather than a mainstream brand. It is seen as authoritative and credible within the design community, projecting an image of confidence and exclusivity as a brand to be 'discovered' rather than one that advertises itself loudly.

    Copy Examples

    • Objects for thoughtful living. Discover the TOSHIKI collection.
    • The Furo Carafe. A simple form designed to elevate a daily ritual. Cast in glass to capture light and water with quiet clarity.
    • TOSHIKI is a design practice exploring the intersection of traditional craft and modern technology. We create carefully considered objects and spaces.
    • New from the studio: The Hinoki Collection.
    • A moment of stillness. The Terra Vessel, created for contemplation. #ToshikiStudio #MindfulDesign #Ceramics

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