Brand Tone

upbeat, trendy, confident, and inclusive

Brand Values

• •Style & Trendiness
• •Inclusivity/Body Positivity
• •Confidence
• •Accessibility
• •Female Empowerment

Best Practices

• •Know Your Audience, Love Your Audience: Always write with the target customer (confident, style-conscious, often curvy women) in mind. Use language that resonates with their desires and aspirations (e.g., empowerment, trendiness, feeling good).
• •Embrace Positivity and Confidence: Use strong, affirmative, and uplifting words. Focus on how the clothing will make the customer *feel* (e.g., "shine," "fearless," "wow the crowd").
• •Keep it Visually Engaging & Emoji-Friendly (where appropriate): Mirror the vibrant and engaging style of their TikTok/Instagram. Use relevant emojis to add personality and visual appeal, especially on social media.
• •Be Inclusive and Celebratory: Consistently reinforce the message that fashion is for all body types, especially highlighting the "curvy" aspect positively. Avoid language that could be perceived as exclusionary.
• •Create a Simple Tone of Voice Guide: Develop a brief internal guide with keywords, "do's and don'ts," and examples of brand-aligned copy to ensure anyone writing for the brand can maintain consistency. This should emphasize the upbeat, confident, and inclusive voice.

Social Perception

The brand is likely perceived as a go-to for trendy and stylish clothing, particularly for women who identify as curvy. The messaging aims to make customers feel confident and fashionable. The frequent call to "Shop Now" positions them clearly as an e-commerce retailer focused on sales.

Copy Examples

• •Headline: Stop Traffic. Start Trends. 🔥 Own Your Curves in Our New Collection! Body: Ready to turn heads? Our latest arrivals are designed to celebrate your shape and unleash your inner icon. Shop now and discover styles that fit, flatter, and feel absolutely fabulous. #TosheFashions #CurvyConfidence #NewCollection
• •Headline: Fearless Fashion Just Dropped ✨ Dare to be You. Body: Life’s too short for boring clothes! Explore vibrant prints, bold silhouettes, and fits that love your curves. Your next favorite outfit is waiting at Toshe.co! #BeBoldBeYou #TosheStyle #FashionForEveryBody
• •Headline: Your Weekend Wardrobe Called 📞 It Wants These Jumpsuits! Body: From brunch to a night out, slay every occasion in our chic and comfy jumpsuits. Designed for maximum style and ultimate confidence. Find your perfect fit now! #JumpsuitJoy #TosheCurvy #WeekendVibes
• •Headline: Girl, We Got You! 😉 New Arrivals to Make You Shine. Body: Refresh your look with the hottest styles of the season. At Toshe, we believe fashion is for everyBODY. Discover pieces that make you feel amazing, inside and out! Shop www.toshe.co. #StyleElevated #LoveYourCurves #TosheWomensFashions
• •Headline: Cozy Chic is Here! 🍁 Fall in Love with Our Newest Sets. Body: Embrace the new season with our stunning collection of matching sets and dresses. Perfect for looking effortlessly stylish and feeling incredibly confident. Explore the fall collection at Toshe.co! #FallFashion #CurvyAndCozy #TosheTrends