Brand Tone

Friendly and Approachable, Knowledgeable and Passionate, Community-Focused, Authentic and Genuine, Helpful and Supportive

Brand Values

• •Community
• •Inclusivity
• •Quality Service
• •Passion for Cycling
• •Customer Focus
• •Integrity

Best Practices

• •Know Your Audience, Speak Their Language: Understand who you're talking to (local community members, cycling enthusiasts of varying levels) and use language that resonates with them – avoid overly technical jargon unless explained, and maintain a friendly, conversational style.
• •Emphasize Community and Inclusivity: Regularly highlight local events, customer stories (with permission), and reinforce the message that everyone is welcome. Use phrases like 'your local shop,' 'join our community,' 'all riders welcome.'
• •Show, Don't Just Tell, Your Expertise: Instead of just saying you're knowledgeable, share tips, explain common bike issues in simple terms, or showcase successful repairs. This builds trust and demonstrates passion.
• •Maintain a Positive and Encouraging Voice: Cycling should be fun and accessible. Your copy should reflect this by being upbeat, supportive, and solutions-oriented, even when discussing repairs or challenges.
• •Be Authentic and Human: Let the personality of the shop and its staff shine through. Use real photos, share behind-the-scenes glimpses where appropriate, and don't be afraid to show your genuine enthusiasm for cycling. Avoid overly polished or corporate-sounding language.

Social Perception

Trusted Local Shop, Community Hub, Expert Resource, Welcoming and Friendly, Supportive of Local Economy

Copy Examples

• •Headline: Your Neighborhood Ride Starts Here. Body: Whether you're a seasoned road warrior or just curious about cruising the block, Tosa Bike Garage is your friendly local hub for all things cycling. Expert advice, top-notch service, and a community that rides together. Swing by and say hi! #TosaRides #CommunityCycling
• •Headline: Got Bike Troubles? We Speak Fluent Bicycle. Body: From creaks and squeaks to full overhauls, our passionate mechanics are here to get you back on two wheels smoothly and safely. We service all makes and models with a smile. Book your tune-up today! #BikeRepair #ExpertService #Wauwatosa
• •Headline: More Than Just a Bike Shop. It's a Community. Body: At Tosa Bike Garage, we believe bikes bring people together. That's why we're proud to support local rides, advocate for safer streets, and welcome every cyclist who walks through our doors. Join the Tosa cycling family! #BikeCommunity #LocalLove #RideWithUs
• •Headline: Find Your Perfect Ride, No Pressure. Body: Looking for your next adventure companion? Our team is here to listen to your needs and help you find the ideal bike, from city cruisers to trail tamers. We’re all about making sure you leave with a smile and the perfect fit. #NewBikeDay #FriendlyAdvice #TosaBikeGarage
• •Headline: Keep Rolling All Year Long. Body: Don't let a little [mention current season, e.g., 'chill'] stop your ride! We've got the gear and the expertise to keep you comfortable and your bike in peak condition, whatever the weather. Plus, our heated repair shop is always cozy! #CyclingLife #AllWeatherRiding #BikeShop