Brand Tone

inspirational, compassionate, purpose-driven, premium quality, exclusive, authentic, personal

Brand Values

• •Philanthropy and Social Responsibility
• •Hope and Positivity
• •Quality and Craftsmanship
• •Authenticity and Purpose
• •Exclusivity

Best Practices

• •Lead with Purpose: Always connect the product back to the brand's core mission of creating positive change and supporting children.
• •Emphasize Quality and Exclusivity: Use descriptive language that highlights the premium materials, craftsmanship, and limited nature of the collections.
• •Maintain an Inspirational Tone: The language should be uplifting and hopeful, inspiring customers to be part of a larger movement for good.
• •Leverage the Founder's Authenticity: Continue to connect the brand to Andrey Rublev's personal values and dedication. This adds a layer of trust and authenticity.
• •Be Transparent: Clearly communicate the philanthropic aspect of the brand, including which collections contribute to charity and how. This builds trust and strengthens the customer's connection to the brand's mission.

Social Perception

largely positive, closely tied to the personal image of its founder Andrey Rublev (down-to-earth, kind), philanthropic aspect drives positive perception, legitimacy generally not questioned, some discussions regarding pricing (expensive), reasonable trust score from scam-advising websites.

Copy Examples

• •Wear the Change. Our "Play for the Kids" collection is more than just apparel. It’s a promise. 100% of profits help build a brighter future for children.
• •Beyond the baseline. Andrey Rublev's vision for a better world, woven into every thread. Our new collection is for those who believe in kindness and the power of play. #toRublo #PlayForTheKids
• •Crafted for the conscious urbanite. Our limited-edition hoodie is made from premium, ultra-soft cotton for a luxurious feel. Designed for those who value both style and substance.
• •to Rublo isn't just a brand. It's a movement. Founded on the belief that we can make a difference, we create high-quality apparel that carries a message of hope and kindness. Join us in making the world a little brighter.
• •Exclusivity with a purpose. Be the first to know about our new limited-quantity drops. Each piece is designed with meticulous care and a commitment to our mission of supporting children in need.