Brand Tone

humorous, relatable, and slightly irreverent

Brand Values

• •Personalization and Self-Expression
• •Humor and Joy
• •Relatability
• •Gift-Giving Made Easy

Best Practices

• •Always lean into the brand's core humorous and irreverent tone. Copy should be clever, concise, and reflect the slogans on the products. Avoid generic marketing phrases.
• •Instead of just saying "Personalized Mugs," frame it as "A Mug That's Uniquely You" or "The Perfect Inside Joke Gift." Connect the product to the feeling of joy, recognition, and humor it provides.
• •Create copy around everyday situations your audience understands—the Monday morning struggle, the need for coffee, annoying coworkers, the joy of friendship. This makes the brand more authentic and memorable.
• •Write as if you were talking to a friend. Use contractions (e.g., "you're," "it's") and pose questions to create a dialogue with the reader. This informal approach aligns with the brand's persona.
• •Often, the strongest copy is already on the mug. Use the product slogans as headlines or punchlines in your ads and social media posts to give customers a direct taste of the brand's humor.

Social Perception

The public perception of Tortli.SK is dual-sided. Positive perception: Customers who receive their orders correctly are generally very satisfied, often highlighting the product's quality and the novelty of the designs. The brand is seen as a source of unique and funny gifts. Negative perception: A significant portion of the brand's perception is marred by operational issues. Complaints regarding poor communication, unfulfilled orders, and slow delivery are notable. This suggests a disconnect between the fun, customer-centric brand image and the actual customer experience when problems arise. The lack of responsive customer support is a recurring theme.

Copy Examples

• •Your Boss Won't Approve. Your Coworkers Will Understand. Survive the workday with a mug that says what you're all thinking. Our new collection of brutally honest office mugs is here. Choose your favorite or create your own. #OfficeHumor #WorkLife #TortliSK
• •Tag the friend who still owes you money but you love them anyway. 💕 Our new personalized friendship mugs are the perfect way to remind them... and to celebrate your unique bond. Customize yours now—link in bio! #BestFriends #PersonalizedGift #InsideJoke #TortliSK
• •Signs you need a new mug: 1. Yours is boring. 2. You have things to say. 3. Coffee isn't hitting the same. My mug speaks louder than words. ☕️ Which one are you? #FunnyMugs #GiftIdeas #TikTokMadeMeBuyIt #Tortli
• •Stop a ďalší nudný darček. (Stop with the boring gifts.) This year, give them a gift that's actually personal. Create a custom mug, t-shirt, or poster that will make them laugh.
• •Warning: May Cause Uncontrollable Laughter. Hi [Name], ready to upgrade your coffee break? Our mugs are designed for those who appreciate a good dose of humor with their caffeine. From sarcastic quips to designs you can personalize for your favorite people, we have the perfect conversation starter. Shop Now & Get 15% Off Your First Order.