Brand Tone

Passionate & Enthusiastic, Knowledgeable & Expert, Approachable & Welcoming, Elegant & Refined, Conscious & Responsible

Brand Values

• •Quality
• •Sustainability & Upcycling
• •Italian Craftsmanship & Origin
• •Traceability & Transparency
• •Community & Passion
• •Expertise & Inspiration

Best Practices

• •Embrace Passion & Expertise: Always let the genuine love for Italian fabrics and deep knowledge shine through. Use descriptive, evocative language when talking about textiles.
• •Highlight Sustainability Authentically: Continuously weave the upcycling and dormant stock narrative into your content, explaining the 'why' behind it – not just the 'what.' This reinforces your commitment.
• •Foster Community Interaction: Actively engage with your audience. Ask questions, encourage user-generated content, and respond in a warm, approachable manner.
• •Maintain an Elegant yet Accessible Voice: While showcasing high-quality Italian fabrics, ensure the language remains understandable and inviting to both professionals and hobbyists. Avoid overly technical jargon without explanation.
• •Be Visually Consistent: Ensure your visual content (photography, videography) aligns with the elegant, quality-focused, and inspiring tone of your written copy. The aesthetic should reflect Italian craftsmanship and the beauty of the fabrics.

Social Perception

High-Quality Provider, Sustainable Choice, Knowledgeable & Trustworthy, Inspiring & Creative, Welcoming & Community-Oriented

Copy Examples

• •Headline: Unearth Italian Elegance. Create with Conscious. Body: Discover our latest collection of exquisite upcycled Italian fabrics, sourced from the dormant stocks of renowned designers. Give your creations a story of quality and sustainability. #TorrettoTessuti #ItalianFabric #SustainableSewing #UpcycledFashion
• •Headline: From Italy, With Love (and Expertise!) Body: Alessandro, our founder, shares his passion! This week, dive deep into the world of Italian silks. Learn how to choose the perfect weight and weave for your dream projects. Watch our new video on TikTok! #AskAlessandro #FabricExperts #TorrettoTessuti #ItalianSilk
• •Headline: Your Next Masterpiece Awaits. Ours Too. Body: We love seeing what you create! Share your Torretto Tessuti makes using #TorrettoCreations for a chance to be featured. Let's stitch a community of passion, one beautiful fabric at a time. #SewingCommunity #FabricLove #MadeInItaly #UpcycledLuxury
• •Headline: The Art of Upcycling: Where Quality Meets Responsibility. Body: Each metre of fabric at Torretto Tessuti holds a past and a future. We meticulously select the finest dormant Italian textiles, offering you unparalleled quality while championing sustainable practices. Sew with beauty, sew with purpose. #SustainableStyle #UpcycledFabric #ItalianTextiles #ConsciousCreation
• •Headline: Benvenuti! Your Italian Fabric Journey Starts Here. Body: Whether you're a seasoned couturier or a budding enthusiast, our Nice team (now online worldwide!) is here to guide you. Explore our curated selection of upcycled Italian treasures and receive personalised advice for your projects. #TorrettoTessuti #FabricShop #SewingSupport #ItalianDesign