Brand Tone

Accessible, Enthusiastic, and Value-Driven. It's friendly and direct, avoiding the exclusive and poetic language often used by luxury perfume houses. It's the voice of a savvy friend who knows where to find the best deals on great-smelling fragrances.

Brand Values

• •Authenticity and Trust
• •Affordability
• •Variety and Discovery
• •Customer Satisfaction

Best Practices

• •Lead with Value: Always highlight the benefit to the customer's wallet. Use words like "affordable," "deal," "save," and "value" prominently in headlines and calls to action.
• •Speak the Language of "Dupes" and Trends: Openly and enthusiastically reference viral TikTok scents, popular fragrance clones, and Arabian perfumes. This shows you're in-the-know and builds trust with a savvy audience.
• •Maintain an Enthusiastic and Approachable Tone: Use exclamation points, emojis (on social media), and friendly, direct language. Avoid overly formal or technical jargon. Write like a passionate fragrance fan, not a corporate retailer.
• •Reinforce Authenticity and Trust: Regularly include phrases like "100% Authentic," "Genuine Designer Fragrances," and "Trusted for 30 Years" in your website copy, ad copy, and email footers to reassure customers.
• •Create Urgency and FOMO (Fear Of Missing Out): Leverage the popularity of your products. Use phrases like "Selling fast," "Back by popular demand," and "Don't miss out" to encourage immediate purchases, especially for trendy items and restocks.

Social Perception

The public perceives Toronto Perfume as a reliable source for discounted and alternative fragrances, particularly "dupes" and Arabian scents. They are seen as a go-to for fragrance lovers on a budget who want to explore a wide variety of scents without committing to high-end prices. The active TikTok presence has cultivated an image of being current and in-tune with viral fragrance trends. While they may not have the prestige of a luxury boutique, they have built a reputation for being a legitimate and affordable online retailer in the fragrance community.

Copy Examples

• •Smell like a million dollars, without spending it. Your favorite designer scents and viral Arabian perfumes—all at prices you won't believe. Authentic, affordable luxury is just a click away.
• •You saw it on TikTok, and now it's here! 🔥 Introducing [Fragrance Name], the viral scent everyone is talking about. Rich, long-lasting, and guaranteed to get you compliments. Tap to shop before it sells out again! #TorontoPerfume #ArabianPerfume #PerfumeDupes #ScentOfTheDay
• •🚨 RESTOCK ALERT! That Discontinued Gem You Loved Is BACK.
• •Love the scent of [Luxury Brand's Perfume]? You'll adore [Clone Fragrance Name]. We've captured the iconic blend of [note 1], [note 2], and [note 3] in a bottle that's friendly to your wallet. Perfect for everyday wear or your next special occasion. Get the signature scent experience without the designer price tag.
• •Tired of overpaying for fragrances? Toronto Perfume has been Canada's secret for authentic, affordable perfumes for over 30 years. From hard-to-find classics to the latest Arabian hits, discover your new signature scent today and enjoy free shipping on orders over $100!