Brand Tone

passionate, knowledgeable, and trustworthy.

Brand Values

• •Authenticity
• •Expert Curation
• •History and Storytelling
• •Rarity
• •Personal Connection

Best Practices

• •Lead with the Story: Always frame product descriptions and social media posts around the history and unique characteristics of the piece. Use evocative language that transports the customer to another era.
• •Emphasize Authenticity and Expertise: Regularly mention Michelle's 30 years of experience and the hand-picked nature of the collection in "About Us" sections, blog posts, and even in direct customer communications.
• •Use High-Quality, Romantic Visuals: Ensure that all photography and videography reflect the elegance and detail of the jewelry. Natural lighting and contextual settings can enhance the historical feel.
• •Maintain an Accessible and Personal Voice: When responding to comments, emails, and inquiries, maintain a friendly yet professional tone. Address customers by name and be open to sharing detailed information about each piece.
• •Educate Your Audience: Create content that shares knowledge about different jewelry periods, types of gemstones, and the craftsmanship of antique pieces. This positions the brand as a trusted expert and builds a more engaged community.

Social Perception

The public perception of the antique jewelry market is one of growing interest and appreciation, with buyers valuing superior craftsmanship, historical significance, and eco-friendliness. Rarities Antique Jewelry is perceived as a custodian of history, offering unique, high-quality pieces with investment potential, contrasting with mass-produced modern jewelry.

Copy Examples

• •More than just a locket, it's a whisper from the past. This Victorian-era treasure was crafted with exquisite detail, designed to hold secrets and stories close to the heart. Who would you trust with its next chapter? Discover the romance of history. #VictorianJewelry #AntiqueLocket #Heirloom
• •Headline: "Own a Piece of History." Body: "Tired of mass-produced jewelry? At Rarities, each piece is hand-selected for its authentic story and timeless beauty. From the romance of the Edwardian era to the bold designs of Art Deco, find a treasure that is truly one-of-a-kind. Shop our curated collection."
• •Step back into the Jazz Age with this stunning Art Deco ring. Its geometric precision and dazzling old European cut diamond are a testament to an era of innovation and glamour. This isn't just a ring; it's a wearable work of art, waiting for its next great adventure.
• •A Secret from the Georgian Era & Our Newest Arrivals
• •Rarities Antique Jewelry: Where every jewel tells a story. Discover authentic, hand-picked treasures from across the centuries.