Brand Tone

Elegant & Sophisticated, Bold & Confident, Aspirational yet Relatable, Passionate & Creative

Brand Values

• •Timelessness
• •Quality
• •Luxury & Opulence
• •Wearability & Versatility
• •Individuality & Boldness
• •Sustainability & Ethical Practices (Implied)

Best Practices

• •Emphasize Quality and Craftsmanship: Always highlight the premium materials, attention to detail, and the skill involved in creating each garment. Use descriptive words that evoke luxury and durability.
• •Speak to Timeless Elegance: Focus on the enduring nature of the designs rather than fleeting trends. Use language that suggests sophistication, classic appeal, and pieces that will remain stylish for years to come.
• •Inspire Confidence and Individuality: Craft messages that empower the wearer. Use strong verbs and adjectives that reflect boldness, uniqueness, and the statement-making quality of the clothes.
• •Maintain an Aspirational yet Accessible Voice: While highlighting the luxury aspect, ensure the tone remains inviting. If applicable (like for rental collaborations), subtly weave in the idea of accessible luxury.
• •Reference Inspirations (Vintage, Muses): Subtly incorporate the brand's homage to vintage trends and timeless muses to add depth and romance to the narrative, reinforcing the brand's unique design philosophy.

Social Perception

High-Quality Designer Label, Elegant and Statement-Making, Good Investment/Rental Choice, Australian Brand with International Appeal, Favored by Fashion-Conscious Individuals

Copy Examples

• •Timeless by design, unforgettable by nature. Discover the TORANNCE piece that tells your story.
• •Crafted from the finest silks and ethically sourced leathers, each TORANNCE garment is an ode to enduring style. Elevate your everyday.
• •Dare to be different. Our latest collection blends vintage inspiration with contemporary boldness for the unapologetically chic.
• •From sunrise to sunset, TORANNCE moves with you. Experience the luxury of versatile design and impeccable craftsmanship.
• •Invest in forever. TORANNCE creates more than just clothing; we craft heirlooms for the modern muse.