Tono de Marca

Inspirational and artistic, fostering self-expression, friendly and inclusive.

Valores de Marca

• •Creativity and Originality
• •Quality Craftsmanship
• •Self-Expression
• •Community

Mejores Prácticas

• •Maintain an Inspirational Tone: All copy, from product descriptions to social media captions, should aim to inspire and empower the audience to embrace their creativity.
• •Focus on 'Expressive' not just 'Apparel': Emphasize the artistic and self-expressive nature of the clothing rather than just its functional qualities.
• •Use Evocative Language: Employ descriptive and imaginative words that paint a picture and connect with the artistic sensibilities of the target audience.
• •Engage with the Community Authentically: When interacting with customers, maintain a friendly, approachable, and encouraging tone that reinforces the brand's community-focused values.
• •Ensure Visual and Textual Harmony: The copy should always complement the visual elements of the brand. If the imagery is artistic and inspiring, the text should be as well.

Percepción Social

Largely positive, admired for unique designs and quality, seen as a source for distinctive apparel, with a loyal and engaged community.

Ejemplos de Copy

• •Unleash the artistry within. Our new [Product Name] hoodie isn't just a piece of clothing; it's a canvas for your self-expression. Wrap yourself in creativity and comfort. #Toragami #WearableArt
• •Crafted for the creators, the dreamers, the innovators. Every Toragami piece is made with premium materials, because your story deserves to be told with quality that lasts. #ToragamiQuality #CreativeApparel
• •How does your Toragami piece inspire you? Share a photo of your look with #ToragamiStyle for a chance to be featured. Let's create a gallery of self-expression together. #ToragamiCommunity #ExpressYourself
• •Your canvas awaits. For a limited time, enjoy 20% off our entire collection of expressive apparel. It's time to wear your creativity. #Toragami #ArtInMotion
• •From a spark of an idea to a wearable piece of art. At Toragami, every design has a story. What story will you tell with yours? #ToragamiStories #CreativeJourney