Brand Tone

Passionate Professionalism: Communication is clear, knowledgeable, confident, and sophisticated, combined with a genuine enthusiasm for automotive culture, evoking feelings of excitement, elegance, and the thrill of driving.

Brand Values

• •Quality and Excellence
• •Passion and Emotion
• •Trust and Discretion
• •Expertise and Heritage

Best Practices

• •Maintain a Premium Visual Standard: Always use high-resolution, professional-quality photos and videos. The visual cleanliness of the brand is one of its strongest assets.
• •Balance Passion with Precision: In your copy, blend emotional, evocative language (feel the roar, timeless elegance) with specific, technical details (horsepower, materials, engineering specifics). This caters to both the enthusiast's heart and the expert's mind.
• •Tell the Story of the Car: Whenever possible, highlight the unique history, features, or character of a vehicle. Frame it as more than just a product; it's a piece of automotive heritage or a pinnacle of modern engineering.
• •Use "You" and "Your" to Connect: Directly address the customer. Phrases like "Your new driving experience," "Command your vehicle," or "Your vision, realized" make the copy more personal and engaging, aligning with the brand's value of personal contact.
• •Let Confidence Speak for Itself: Avoid overly aggressive sales language (Don't miss out!, Limited time only!). The brand's tone is one of assured quality. The copy should reflect this confidence, presenting products and vehicles as opportunities for discerning clients, not just items for sale.

Social Perception

The public perception of Tor35-Store is that of a High-End, Trustworthy Specialist. Clients view the brand as a reliable and professional source for unique and high-performance vehicles, while the broader audience perceives it as an aspirational curator and authority in the luxury and classic car space.

Copy Examples

• •The Sound of Power. Unleashed. This is more than an exhaust. It's a statement. Engineered by BRABUS for a deeper, more resonant tone and optimized for exhilarating performance, it's the voice your G-Class was waiting for. Awaken the beast. #Brabus #GClass #PerformanceEngineering
• •A Legacy You Can Command. Some cars just have a soul. This 1985 Porsche 911 Carrera is a testament to timeless design and pure, unfiltered driving pleasure. Meticulously maintained and ready for its next chapter, it’s a vehicle that doesn’t just tell a story—it invites you to write your own. Connect with us for a private viewing. #Porsche911 #ClassicCar #TimelessMachine
• •Where Craftsmanship Meets Identity. The cockpit is your sanctuary. We believe every detail should reflect the driver's passion. From bespoke leatherwork to carbon fiber accents, our interior modifications are tailored to create an environment of pure performance and elegance. Your vision, realized with precision. #CarInterior #CustomCars #LuxuryTuning
• •Driven by Passion, Defined by Trust. For over 20 years, our founder, Ulf Weinecke, has followed one principle: to only offer vehicles he would proudly sell to a friend. This philosophy is the engine behind Tor35. It’s why we seek out cars with character and why we prioritize building lasting relationships over just making a sale. This is automotive passion, built on a foundation of trust. #Tor35 #AutomotivePassion #FromFriendsForFriends
• •Engineered for Strength. Designed for Impact. Reduce unsprung weight and enhance road-feel with our collection of premium forged wheels. Each set is a fusion of advanced engineering and aggressive aesthetics, built to withstand the demands of high-performance driving while making an undeniable statement. The ultimate upgrade starts here. #ForgedWheels #CarTuning #PerformanceParts