Brand Tone

Accessible & Friendly, Trendy & Fashion-Oriented, Value-Driven & Encouraging, Celebratory & Special Occasions

Brand Values

• •Accessibility & Affordability
• •Trendiness & Style
• •Quality & Craftsmanship (within its tier)
• •Customer Satisfaction & Service
• •Entrepreneurial Spirit
• •Generosity/Social Responsibility

Best Practices

• •Consistently use a friendly, approachable tone that resonates with a fashion-conscious audience looking for style and value. Use Spanish primarily for the Mexican market.
• •Emphasize how the jewelry aligns with current fashion trends and can be styled for various occasions.
• •Remind customers of the accessible price point and any ongoing promotions or benefits like free shipping or guarantees.
• •Ask questions, encourage user-generated content (e.g., "Show us how you style it!"), and respond to comments in a timely and friendly manner.
• •Ensure the copy's tone matches the visual aesthetic of the product photography and social media content – generally bright, appealing, and focused on the jewelry's attractive features.

Social Perception

Seen as a Go-To for Trendy & Affordable Jewelry, Trusted for Specific Needs, Positive Customer Feedback, Engaged Community (especially on TikTok)

Copy Examples

• •✨ Shine with the latest! ✨ Our new collection just dropped, packed with must-have pieces to elevate your style. Swipe to see your next obsession! #ToqueDeOro #JewelryTrends #NewCollection #MustHaveAccessories
• •Find your perfect #ToqueDeOro! 💫 From everyday chic to special occasion sparkle, discover trendy jewelry at prices you'll love. Shop now and enjoy free shipping on orders over $799 MXN!
• •Weekend look ON POINT! 🔥 Loving how this [Product Name] necklace takes any outfit from 0 to 100. How would you style it? Show us! #JewelryHack #StyleInspo #ToqueDeOroMX #FashionTikTok
• •💖 Treat Yourself! 💖 Up to 30% OFF on select bestsellers. Don't miss out on adding a touch of gold (or silver!) to your collection. Limited time only!
• •👋 Hey [Customer Name], Your Next Favorite Piece is Waiting! (+ a little surprise inside!)