Brand Tone

Knowledgeable & Authoritative, Inspiring & Encouraging, Community-Focused & Supportive, Approachable & Friendly, Passionate

Brand Values

• •Quality
• •Creativity
• •Community
• •Knowledge & Education
• •Accessibility
• •Tradition & Trust

Best Practices

• •Develop a Brand Voice Chart: Create an internal document that outlines the brand's personality traits (e.g., knowledgeable, inspiring, friendly), a "we are/we are not" list (e.g., "We are encouraging, we are not condescending"), and examples of tone in action. Share this with anyone creating content.
• •Prioritize "Inspire & Educate": Ensure that most content, even promotional, offers some value to the reader, whether it's a tip, inspiration, or information about how a product can help them achieve their artistic goals. Frame product benefits around creative empowerment.
• •Use Inclusive and Encouraging Language: Avoid jargon where possible, or explain it clearly. Use words that uplift and motivate, such as "explore," "discover," "create," "unleash," "your vision." Address the audience as fellow art lovers and creators.
• •Engage Authentically: When responding to comments or messages, maintain the established friendly, supportive, and knowledgeable tone. Personalize responses where possible and show genuine interest in the customer's art or query.
• •Review and Refine: Regularly review your written content across all platforms (website, social media, emails) to ensure it aligns with the defined brand tone and values. Get feedback and be willing to adjust as the brand evolves or as you learn more about what resonates with your audience.

Social Perception

Reliable Supplier, Supportive of Artists, Knowledgeable Resource, Good Quality Products, Established & Trustworthy, Engaging Online Presence

Copy Examples

• •Unleash your vision with the vibrant hues of [Brand Name] acrylics! 🎨✨ From bold strokes to delicate details, find the perfect shade to bring your masterpiece to life. Our shelves (and website!) are stocked with everything you need to create without limits. #WeststarArtShop #ArtSupplies #AcrylicPainting #CreativeJourney #MalaysiaArts
• •Ready to dive deeper into watercolour? 🌊 Join our upcoming 'Whispers of Watercolour' workshop and learn essential techniques from renowned artist [Artist Name]. Let's nurture your talent together and create something beautiful. Limited spots available – sign up today via the link in our bio! #WeststarWorkshops #ArtClass #WatercolourArt #LearnToPaint #ArtCommunity
• •Ever wondered how to choose the perfect brush? 🤔 Our latest blog post demystifies the world of art brushes, helping you select the right tools for your unique style. Elevate your art with knowledge! Read more on the Weststar blog. #ArtTips #WeststarBlog #ArtEducation #CreativeTools #ArtistsSupportingArtists
• •We're constantly amazed by the talent in our community! ✨ Check out this incredible piece by @[ArtistUsername] using supplies from our shop. Keep creating and tagging us – we love to see your art shine! #WeststarCommunity #CustomerArt #FeaturedArtist #SupportLocalArt #InspiredByYou
• •For over 30 years, Weststar The Art Shop has been more than just a store; we're a partner in your creative journey. We believe everyone has an artist within, and we're passionate about providing the tools and inspiration to help it flourish. Thank you for making us a part of your art story. #WeststarSince1990 #ArtPassion #CreativeLegacy #YourArtStore #MalaysianArtists