Brand Tone

Passionate & Enthusiastic, Community-Focused & Inclusive, Action-Oriented & Adventurous, Approachable & Friendly, Safety-Conscious, Value-Driven

Brand Values

• •Passion for Motorcycles
• •Customer Satisfaction
• •Quality
• •Community
• •Family Business Ethos
• •Safety
• •Accessibility

Best Practices

• •Embrace the Passion: Let genuine enthusiasm for motorcycles shine through in your language. Use vivid, energetic words.
• •Speak to the Community: Use inclusive language ("we," "us," "your riding partners"). Ask questions to encourage engagement. Reference shared experiences of riders.
• •Balance Action with Safety: While highlighting the thrill and adventure, subtly weave in messages about the importance of quality gear for protection.
• •Keep it Real and Relatable: As a family business, maintain an approachable, down-to-earth voice. Avoid overly corporate or stuffy language.
• •Highlight Value and Expertise: Clearly communicate the benefits of shopping with Top Two Moto – quality brands, competitive prices, expert advice from fellow enthusiasts, and long-standing experience.

Social Perception

Positive: Customers appreciate the product range, delivery speed, and pricing. Engaged with Current Trends: Active on TikTok, using trending sounds and formats to connect with a younger demographic and showcase the excitement of motocross. Seen as a Supplier of Action/Dirt Bike Gear: TikTok content heavily features dirt bikes and stunts. Trustworthy Local Business with National Reach: The long history as a brick-and-mortar store combined with their online presence and nationwide shipping positions them as both established and accessible.

Copy Examples

• •Headline: Fuel Your Freedom. Gear Up with Top Two Moto. Body: From weekend warriors to daily riders, Top Two Moto has everything you need to hit the road (or trail!) with confidence. Aussie owned and run by a family that lives and breathes bikes. Ride with us! #TopTwoMoto #RideAustralia
• •Headline: Don't Just Ride. Dominate. Body: Unleash your inner beast with high-performance gear from Top Two Moto. We stock the top brands that keep you protected and looking sharp, whether you're kicking up dust or carving canyons. Shop the latest drops now!
• •Headline: Your Adventure Starts Here. (And So Does Great Value!) Body: Dreaming of that next ride? Top Two Moto makes it happen with quality gear at prices that won't break the bank. Plus, get expert advice from riders who get it. Free shipping over $99 across Australia!
• •TikTok/Instagram Reel Concept: Visual: Quick cuts of epic trail rides, a rider gearing up with Top Two Moto products, ending with a thumbs-up. Text Overlay/Caption: "Weekend plans? Sorted. ✅ Gear up, ride safe, and make some memories! What are you riding this weekend? #TopTwoMoto #MotoLife #AdventureReady"
• •Headline: Built on Passion, Backed by Experience. Body: For over 50 years, our family has been serving the Aussie motorcycle community. Top Two Moto brings that dedication online, offering the best gear, advice, and service. We're not just a store, we're your riding partners.