Brand Tone

Expert, Professional, and Aspirational

Brand Values

• •Craftsmanship and Quality
• •Customer-Centric Service
• •Expertise and Passion
• •Versatility

Best Practices

• •Develop a Brand Voice Chart: Create a simple internal document that outlines the core attributes of the brand voice (e.g., 'Expert, not arrogant,' 'Aspirational, not exclusive,' 'Professional, but personable') with do's and don'ts for writing.
• •Use a Consistent Lexicon: Standardize the use of key terms across all platforms. For example, consistently use 'artisan,' 'sculpture,' 'bespoke,' and 'horticultural expertise' to reinforce brand values.
• •Align Visuals and Text: Ensure that the quality and style of photography and videography match the aspirational and expert tone of the copy. High-quality imagery of beautiful gardens and detailed product shots are essential.
• •Leverage Customer Testimonials: Integrate the positive language from customer reviews into marketing copy. Using phrases that customers themselves have used, such as 'better than expected' or 'faultless service,' adds authenticity.
• •Educate, Don't Just Sell: Continue creating 'Care Notes' and other educational content. This reinforces the brand's role as an expert and builds a long-term relationship with the customer, positioning Top Topiary as a partner in their gardening journey, not just a supplier.

Social Perception

The public perception of Top Topiary is overwhelmingly positive. Customers view the brand as a reliable and high-quality supplier, highly recommending it for its excellent service and quality products. They are perceived as trustworthy due to transparent practices and proactive review collection.

Copy Examples

• •Transform your garden into a living gallery. With over 20 years of horticultural expertise learned in the fields of Italy, we sculpt more than just plants—we shape timeless elegance. Discover our ready-made collection. #TopTopiary #GardenDesign #LuxuryGarden #TopiaryArt
• •Unleash Your Inner Garden Artist. Always dreamed of creating your own topiary but didn't know where to start? Our hand-welded steel frames are the perfect guide. Built for durability and designed for creativity, they make shaping your garden simple and rewarding. Shop our DIY frames today and start your masterpiece.
• •Capture the spirit of the coast with our Ligustrum delavayanum Seagull Sculpture. Expertly trained and shaped by our artisans in the New Forest, this piece is a testament to quality craftsmanship. The dense, evergreen foliage provides a lush texture year-round, while the strong steel frame ensures its form for decades to come. Delivered nursery-fresh and ready to display.
• •A Bespoke Touch: Bring Your Garden Vision to Life. Hello [Customer Name], At Top Topiary, we believe your garden should be as unique as you are. Beyond our curated collection, we specialize in creating bespoke commissions. From a family crest to your favorite animal, our team is here to help turn your idea into a living sculpture. Contact us for a consultation and let's build something extraordinary together.
• •Gardeners, what are you shaping this season? We love seeing our DIY frames in action! Share a photo of your #TopTopiary creations for a chance to be featured. #DIYTopiary #GardeningUK #GardenInspiration