Brand Tone

aspirational, confident, and chic

Brand Values

• •Quality and Craftsmanship
• •Style and Sophistication
• •Confidence and Empowerment
• •Trend-Awareness
• •Customer Service

Best Practices

• •Create a Tone of Voice Guide: Document the brand's key personality traits (e.g., Confident, Elegant, Empowering, Modern) and create a list of 'words we use' (e.g., elevate, statement, curated, chic) and 'words we avoid' (e.g., cheap, basic, common). This ensures anyone writing copy can maintain consistency.
• •Lead with Empowerment: Start copy with phrases that inspire confidence. Use active, empowering verbs. Instead of 'This dress is nice,' write 'Feel unstoppable in this dress.' The focus should always be on how the product makes the customer feel.
• •Use Storytelling in Descriptions: For each product, briefly tell the story of the occasion it’s perfect for. 'Perfect for a girls' night out' or 'Your go-to for effortless weekend style.' This helps customers visualize themselves wearing the items and connects emotionally with the brand's aspirational lifestyle.
• •Maintain a Consistent Visual Language: The confident and chic tone must be reflected in the photography and graphic design. Use high-quality imagery, consistent editing styles, and clean, elegant fonts across the website, ads, and social media to reinforce the 'top-tier' promise.
• •Engage with the Community Using the Brand Voice: When responding to comments, questions, or reviews, maintain the brand's established tone. Address customers in a friendly yet sophisticated manner, reinforcing the values of excellent service and building a community around a shared love for style.

Social Perception

Positive, with customers feeling confident and empowered in stylish, on-trend pieces; seen as a good source for fashionable outfits for various occasions. Limited online feedback, but praise is consistent on platforms like Lemon8. The brand's presence on Walmart's marketplace suggests a strategy to reach a broader audience.

Copy Examples

• •Don't just enter the room, own it. Our new maxi dress is designed for moments that matter. The perfect blend of elegance and allure for your next special occasion. Tap to shop the look and elevate your evening. #TopTierStyle #EveningElegance #StatementDress
• •Your destination awaits. Our Knitted Striped Lounge Set combines ultimate comfort with effortless chic, making it the perfect travel companion. Look polished from takeoff to touchdown. Shop now and get 10% off your first order over $55. #TravelInStyle #LoungeSet #VacationOutfit
• •The Finishing Touch Your Outfit is Missing
• •The Style Upgrade You Deserve. The Summer Edit: Up to 30% Off Dresses, Swimwear, and More. Shop Now
• •Redefine denim with the Blue Jean Beauty Corset. Meticulously crafted to flatter your form, this piece combines timeless denim with a modern, structured silhouette. It's not just a top; it's a statement of confidence. Pair it with wide-leg trousers for a sophisticated look or your favorite jeans for a chic double-denim ensemble. Embrace your top-tier self.