Tono de Marca

Authentic & Relatable: The brand's voice is grounded in the real-life interactions of its founders and friends. The language used in videos is informal, unfiltered, and mirrors how a group of friends would talk on the golf course. Humorous & Lighthearted: The core of their content is making golf fun. They use humor, friendly banter, and creative challenges to move away from the traditionally serious nature of the sport. Community-Focused & Inclusive: They frequently address their audience directly, create content based on viewer questions, and foster a sense of belonging among their followers. The narrative is about a shared passion for golf.

Valores de Marca

• •Enjoyment & Fun
• •Friendship & Camaraderie
• •Authenticity
• •Creativity

Mejores Prácticas

• •Speak Like a Friend, Not a Marketer: Use conversational language, contractions (e.g., "it's," "we're"), and humor. Avoid corporate jargon and overly polished phrasing.
• •Center the Story on "Fun": Every piece of copy, whether for a product or a video, should tie back to the core value of enjoying the game. Frame products as tools for more fun, not just performance.
• •Leverage the "ECC" Legend: Continuously reference the Eichas Country Club (ECC). It is their unique brand asset that signifies home-grown, authentic golf. Use it to build lore and an insider feeling for the community.
• •Ask Questions and Encourage Interaction: Engage the audience by asking for their opinions, experiences, and ideas for future challenges. This reinforces the community value.
• •Let the Content Speak for Itself: Keep promotional copy for merchandise direct and simple. The value is driven by the audience's connection to the content, so the copy should feel like an extension of it, not a hard sell. For example, "Love the new knockout challenge? Grab the tee we wore in the video."

Percepción Social

The public perceives Top That One as a refreshing and entertaining presence in the golf media landscape. They are seen as genuine golf enthusiasts who have successfully turned their passion into a content platform. Fans are drawn to the relatable "backyard golf" concept and the authentic, unscripted nature of their videos. The brand is appreciated for making golf feel more accessible and less intimidating.

Ejemplos de Copy

• •It's not about sinking every putt. It's about the stories you'll tell at the 19th hole. New challenge video is live! #TopThatOne #GolfLife #ECC
• •The official uniform for backyard champions and weekend warriors. Our new ECC hoodie is perfect for early morning tee times or just remembering that golf is supposed to be fun. #StayCozy #TopThatOne
• •We Tried a 3-Club ONLY Challenge... And It Got Weird.
• •Proof That Golf Is Better with Friends.
• •Course dress code: mandatory fun. That's the only rule at the ECC. Who's in your dream foursome?