Brand Tone

Educational & Supportive, Motivational & Aspirational, Direct & Transparent, Community-Focused, Professional & Performance-Oriented

Brand Values

• •Trader Development & Education: Helping traders build skills, discipline, and healthy habits is central.
• •Support & Community: Fostering a supportive environment where traders can learn from experts and each other.
• •Integrity & Honesty: Striving for transparency in their programs and communication.
• •Accountability & Results: Emphasizing the importance of traders taking responsibility for their performance.
• •Innovation & Continuous Improvement: Constantly seeking to improve their offerings and stay ahead in the industry.
• •Accessibility: Providing an opportunity for traders to access funding without risking significant personal capital.

Best Practices

• •Prioritize Education and Empowerment: Frame all communication, from ad copy to support emails, around helping traders learn, improve, and succeed. Use clear, encouraging language.
• •Maintain Transparency and Honesty: Be upfront about rules, objectives, and potential challenges. Avoid overly hyped language; focus on realistic opportunities and the work required.
• •Foster a Sense of Community: Use inclusive language ("we," "our community," "fellow traders"). Encourage interaction and sharing of experiences.
• •Be Motivational but Grounded: Inspire traders to achieve their goals while emphasizing the importance of discipline, risk management, and consistent effort.
• •Ensure Clarity and Simplicity: Break down complex trading concepts into easily understandable terms. Make sure program rules and payout policies are clearly explained.

Social Perception

Generally Positive with Some Reservations: Topstep is largely perceived as a legitimate and valuable platform for aspiring futures traders, offering a structured path to getting funded and improving trading skills. The educational resources and community are highly valued. Concerns: The cost of challenges and resets is a common concern. Negative experiences often relate to customer service, platform stability, and unexpected account issues. The unregulated nature of prop firms, in general, is a point of caution for some, though Topstep emphasizes its NFA registration and CFTC compliance for aspects of its operations. However, some sources state that as a prop firm not handling client funds directly for trading, specific brokerage regulation may not apply in the same way. Topstep itself states it is not a regulated entity or a brokerage firm.

Copy Examples

• •Headline: Stop Dreaming About Trading Success. Start Building It. Body: At Topstep, we provide the tools, education, and funding to transform your trading passion into a professional pursuit. Pass our Trading Combine® and trade our capital, not yours. Your journey to becoming a funded trader starts now.
• •Headline: Master the Markets with Topstep. Body: Unlock your trading potential with expert coaching, a supportive community, and a clear path to funding. Learn disciplined strategies, manage risk effectively, and trade with confidence. Join Topstep and elevate your trading game.
• •Headline: Your Capital Shouldn't Be a Barrier to Your Trading Career. Body: Prove your skills in our Trading Combine®, and we'll provide the funding. Focus on what you do best – trading. With Topstep, you get 100% of your first $5,000-$10,000 in profits and up to 90% after that.
• •Headline: More Than Just a Platform. It's a Partnership. Body: Join thousands of traders who've found their edge with Topstep. From live TopstepTV™ insights to personalized coaching and a vibrant Discord community, we're invested in your growth every step of the way.
• •Headline: The One Rule That Can Change Your Trading Future. Body: Our Trading Combine® is built on a clear plan with one primary rule: the Maximum Loss Limit. Manage your risk, hit your profit targets, and get funded. It’s that straightforward. Ready to take the step?