Brand Tone

Caring, Nurturing, Joyful, Enthusiastic, Helpful, Solution-Oriented, Community-Focused

Brand Values

• •Pet Well-being
• •Quality
• •Pets as Family
• •Enrichment
• •Convenience

Best Practices

• •Always Prioritize Pet Well-being: Frame product descriptions and benefits around how they enhance a pet's comfort, health, or happiness. Use words that convey care and affection.
• •Use Positive and Joyful Language: Incorporate words like "joyful," "happy," "fun," "comfort," "love," and "special" to reflect the positive relationship between pets and owners.
• •Maintain a Helpful and Gentle Approach: When addressing pet care challenges (like grooming), offer solutions in a supportive and understanding manner, emphasizing ease and stress reduction for the pet.
• •Emphasize "Pets as Family": Consistently use language that reinforces the idea of pets as cherished family members, not just animals. This builds an emotional connection.
• •Keep it Simple and Heartfelt: Avoid overly technical jargon. The language should be accessible, warm, and speak directly to the heart of pet lovers, much like the straightforward and affectionate tone seen in their Japanese content.

Social Perception

Rakucart aims to be perceived as a caring, reliable source for quality pet products that enhance the bond between pets and owners. The focus on "carefully selected items" suggests a curated, trustworthy image.

Copy Examples

• •Rakucart: Because they're family. Spoil your furry friend with love and the best essentials for a joyful life together! From cozy beds to playful toys, discover handpicked treasures that make every moment with your pet special. We believe in wagging tails and happy purrs!
• •Sweet Dreams, Little One! Our ultra-soft fleece pet bed is more than just a cushion – it's a warm hug for your beloved companion. Give them the gift of ultimate comfort and watch them drift into peaceful slumber. #RakucartPets #HappyNaps
• •Show us your pet's happy place! 📸 Share a photo of your furry friend enjoying their favorite Rakucart find with #RakucartJoy. Let's celebrate the love that makes our houses homes!
• •Winter cuddles just got warmer! ❄️ Keep your precious cat or dog snug and stylish with our new [Product Name, e.g., Fleece Jacket]. Designed for warmth and comfort, because their happiness is our priority. Adventure together, even on chilly days!
• •Tangle-free, stress-free! Our [Product Name, e.g., Grooming Hammock] makes grooming a breeze for both you and your pet. Enjoy peaceful grooming sessions and a beautifully kept companion. Happy pet, happy you! #RakucartCare