Brand Tone

youthful, trendy, and accessible; informal, direct, and friendly, focusing on excitement and immediate availability of current, "Instagrammable" fashion.

Brand Values

• •Accessibility
• •Curation
• •Trend-Focus
• •Convenience

Best Practices

• •Maintain Your "Crew" Persona
• •Be Explicit About Your Value
• •Standardize Inquiry Responses
• •Use a Mix of Aspirational and Direct Language
• •Incorporate User-Generated Content (UGC)

Social Perception

functional and responsive reseller; seen as a convenient source for trendy items with strong purchase intent; customers primarily view it as a straightforward retail channel for transactional inquiries rather than a lifestyle brand.

Copy Examples

• •Stop scrolling! ✋ Your weekend outfit just arrived. ✨ This dreamy floral dress is giving us major garden party vibes. Limited stock just landed from our international collection. DM us to make it yours before it's gone! #TopshopCrew #NewArrival #PakistanFashion #OOTD
• •The Co-ord Sets You've Been Dreaming Of. Tired of figuring out what to wear? We've got you. Our new collection of curated co-ord sets does the styling for you. Effortless, chic, and ready for anything. Tap 'Shop Now' to explore the collection and find your perfect match. Cash on delivery available across Pakistan! 🇵🇰
• •Which top is your vibe for tonight? ✨ Left or Right? Vote now! 👇 P.S. Both are in stock... for now! 😉 #StylePoll #FashionInspo #TopshopCrewFinds
• •Hey Fashion Lover! ✨ The latest international trends are now at Topshop Crew. From chic dresses to statement tops, we've got your new favorite outfit waiting. See what's new: [link to website]. Happy Shopping! -The Crew
• •Dare to be different. This isn't your average dress; it's a statement. Featuring a sharp, asymmetrical neckline and a figure-hugging bodycon fit, this piece is curated for the bold. Sourced directly from this season's hottest international trends, it's the perfect choice for a night out or any event where you want to stand out. Pair with strappy heels and minimal jewelry to let the dress do all the talking.