Brand Tone

Top Shop Collectibles employs a dual-layered tone: a promotional, direct, urgent, and informative tone for broad audiences (website, main social media) to drive immediate action, and an enthusiastic, friendly, personal, and approachable community tone for engaged customers (YouTube live streams, comment sections) that builds rapport and shares passion.

Brand Values

• •Community
• •Access & Exclusivity
• •Passion
• •Transparency
• •Reliability

Best Practices

• •Segment Your Tone: Continue using the direct, action-oriented tone for general product announcements (the "what") but always pivot to the friendly, enthusiastic community tone when engaging directly with customers or promoting live events (the "who" and "why").
• •Lead with Passion: Frame product descriptions and announcements around the excitement of collecting. Instead of just listing features, mention why an item is a "must-have for any serious collector" or why it's a "perfect centerpiece for your collection."
• •Incorporate Community Language: Use terms that resonate with the audience, like "grail," "chase," "mint condition," and "pulls" (for cards). This shows you are an authentic part of the culture, not just a seller.
• •Highlight the "Why": Emphasize the value beyond the product itself. The "Pack A Pack" stream isn't just about buying cards; it's about the "thrill of the pull" and sharing that moment. Your copy should reflect this added experiential value.
• •Always Encourage Interaction: End your social media posts with a question or a call for engagement, as seen in the examples above. Building the community is a core value, and your copy should actively foster it by inviting conversation.

Social Perception

Top Shop Collectibles is perceived as a specialized and engaging hub for dedicated collectors, particularly positive among those who participate in live streams. It is seen as a community-focused store that understands and shares its customers' passion, rather than just a generic retailer, and is trusted for high-demand products within the Funko Pop and Pokémon TCG communities.

Copy Examples

• •Don't Miss Out! Pre-Order the new Exclusive Spider-Man Funko Pop! He ’s finally swinging in! Secure the much-anticipated, web-slinging hero for your collection. This one will go fast, so pre-order yours now and guarantee its spot on your shelf. Link in bio! #TopShopCollectibles #FunkoPop #SpiderMan #Marvel #PreOrder
• •Just Arrived: The Disney Villains Loungefly Collection! Embrace your wicked side. This stunning new collection is now in stock and ready to ship, but supplies are limited. Shop now before they vanish into the shadows. #Loungefly #DisneyVillains #NewCollection #InStock
• •We're Going LIVE! Get ready for another epic "Pack A Pack" session tonight at 7 PM EST on YouTube! We've got tons of Pokémon packs to open for you all. Will we find a Charizard? Tune in to find out and hang with the community! #PokemonTCG #PackAPack #LiveStream #CardOpening
• •A Special Thanks From The Top Shop Team! As part of our collector community, we wanted to say thank you! We just dropped 50 reward points into your account as a small token of our appreciation. We love sharing this passion with you and can't wait to see you at our next live stream! #CollectorsCommunity #TopShopRewards
• •What's the 'Grail' You're Hunting For? Every collector has that one piece they're desperately searching for. Whether it's a rare Funko Pop or a chase Loungefly, we want to know! Drop your ultimate grail in the comments below. We love hearing about what drives your passion! #FunkoGrail #CollectorLife #Community #TopShopCollectibles