Brand Tone

Serious, Authoritative, Reassuring, Professional

Brand Values

• •Safety & Security
• •Quality & Reliability
• •Preparedness & Empowerment
• •Customer Trust & Satisfaction
• •Expertise

Best Practices

• •Prioritize clarity and directness.
• •Emphasize assurance and reliability.
• •Maintain a professional and respectful voice.
• •Educate and inform.
• •Be consistent across all channels.

Social Perception

The perception, where visible (primarily on their own site and limited social media), seems to be that of a specialized provider of protection gear. Customers engaging appear to be looking for specific solutions to safety concerns.

Copy Examples

• •Your Safety is Our Priority. Equip Yourself with Professionally Vetted Protection Gear. Peace of Mind Starts Here.
• •Engineered for an Uncompromised Shield: Our Level IIIA Vest offers superior ballistic protection you can trust. Lightweight, concealable, and rigorously tested to NIJ standards. Invest in your security.
• •In uncertain times, preparedness is key. Discover our range of tactical and self-defense solutions designed to keep you and your loved ones safe. Learn more and find your confidence. #TopProtectionProducts #SafetyFirst #PersonalSecurity
• •Exclusive Offer: Enhance Your Personal Security with Top-Tier Gear.
• •Understanding the nuances of body armor can be critical in making an informed decision. This guide provides expert insights into selecting the right protection level for your specific needs, ensuring you're never caught unprepared.