Brand Tone

Friendly, Passionate, and Eco-conscious

Brand Values

• •Sustainability
• •Quality
• •Uniqueness
• •Fairness
• •Family & Passion
• •Fun & Joy

Best Practices

• •Embrace Enthusiasm: Use positive and slightly playful language that conveys the joy and passion behind the brand.
• •Highlight Sustainability Naturally: Weave in mentions of organic materials, eco-friendly practices, and certifications (like GOTS) as key benefits, not just jargon.
• •Speak Like a Caring Family: Adopt a warm, approachable, and trustworthy voice, as if speaking directly to other families.
• •Focus on "Unique & Colorful": Emphasize the creative and fun aspects of the designs that make children's rooms special.
• •Be Transparent and Honest: Clearly communicate the brand's values (sustainable, fair, quality) and the story behind its creation.

Social Perception

Trustworthy, ethical, and family-oriented brand that cares about the environment and the well-being of children.

Copy Examples

• •Dream in color AND kindness! 🌿 Our super soft, organic cotton bedding is gentle on your little one and our planet. #SurfingGorillaKids #SustainableSleep
• •From our family to yours, with love and a passion for a greener world. Tuck them into Surfing Gorilla bedding and watch their imaginations soar! ✨ #EcoFriendlyFamily #UniqueDesigns
• •Spills? Adventures? No problem! Our high-quality, GOTS-certified organic bed linen is made for real kid life. Sleep soundly knowing it's good for them and Earth. 🌍 #OrganicComfort #FairlyMade
• •Why choose between playful and planet-friendly? With Surfing Gorilla, you get both! Dive into our unique, sustainable bedding collections. 🐙🦄🐉 #KidsRoomJoy #ConsciousLiving
• •Join the Surfing Gorilla family! We're a small team with a big heart, dedicated to making bedtime brighter and our world a little better, one organic duvet at a time. 😊 #PassionForGood #ColorfulDreams