Brand Tone

Expert & Technical, Innovative & Niche, Community-Focused & Passionate, Direct & Functional, Slightly Underground/Boutique

Brand Values

• •Innovation & Unique Design
• •Quality & Reliability
• •Sonic Exploration & Creativity
• •Technical Depth & Functionality
• •Community Engagement

Best Practices

• •Speak the Language: Use terminology familiar to Eurorack enthusiasts. Don't shy away from technical terms where appropriate, but ensure clarity. Your audience appreciates precision.
• •Highlight Uniqueness: Clearly articulate what makes each module different or innovative. Focus on the specific problems it solves or the new creative avenues it opens.
• •Show, Don't Just Tell: Accompany product descriptions with video demonstrations, sound examples, and patch ideas that showcase the module's capabilities in action, as Toppobrillo does effectively on YouTube.
• •Maintain a Passionate but Grounded Voice: Let the enthusiasm for synthesis shine through, but avoid hyperbole. The products' capabilities should speak for themselves, supported by clear, confident language.
• •Foster Community Connection: Encourage user interaction by asking questions, sharing user-created content (with permission), and being responsive in comments and forums. This reinforces the brand's position as part of the community.

Social Perception

Highly Respected, Musician's Choice, Innovative Problem Solvers, Cult Following for Certain Modules, Reliable and Good Sound Quality

Copy Examples

• •Sculpt beyond the conventional. The [New Module Name] integrates [Unique Feature 1] with [Unique Feature 2], offering unprecedented timbral control and dynamic modulation pathways. Dive deep into uncharted sonic territories.
• •Introducing the Multifilter 3: More than just a filter, it's a dynamic sound-shaping environment. With an enhanced 'Ping' input for percussive textures and continuously variable voltage control over response, it’s engineered for expressive, evolving soundscapes.
• •Unlock complex interactions within your patch. The Cluster module isn't just a utility; it's a versatile voltage processing toolbox inspired by classic designs, reimagined for modern Eurorack creativity. From intricate logic to dynamic signal routing, redefine your patch flow.
• •The legend returns. A new batch of the highly sought-after Sport Modulator 2 is now available. Secure yours and rediscover its limitless patch-programmable potential for complex modulation and unique sound generation.
• •Toppobrillo: Crafting innovative Eurorack modules for sonic architects. Explore unique sound design possibilities with tools built for depth and discovery.