Brand Tone

Enthusiastic & Energetic, Playful & Humorous ('Absurdly Positive'), Friendly & Inclusive, Positive & Uplifting, Informal & Conversational

Brand Values

• •Positivity & Joy
• •Quality
• •Inclusivity & Accessibility
• •Giving Back/Philanthropy
• •Authenticity
• •Ethical Sourcing & Sustainability
• •Fun & Playfulness

Best Practices

• •Embrace 'Absurd Positivity': Inject humor, playfulness, and boundless enthusiasm into every piece of copy. Don't be afraid to be a little weird or unexpected, aligning with the brand's core idea.
• •Use Energetic & Simple Language: Keep sentences relatively short and punchy. Use vibrant, positive adjectives and verbs. Avoid overly technical coffee jargon to maintain accessibility.
• •Channel Jacksepticeye's Voice (Subtly): While the brand aims to stand alone, its origin is key. Think high energy, genuine enthusiasm, and a friendly, approachable tone.
• •Highlight Core Values: Consistently weave in messages about quality, ethical sourcing, inclusivity, and the brand's charitable mission in a natural, non-preachy way.
• •Engage the Community: Use questions, calls for user-generated content, and a conversational style to foster interaction and make customers feel like part of the 'Planet Positivity.'

Social Perception

High-Quality Products, Strong Connection to Jacksepticeye, Positive and Fun Brand, Ethical and Charitable, Community Focused, Concerns about Price/Shipping

Copy Examples

• •Headline: Kickstart Your Awesome! Body: Forget boring brews. Top of the Mornin Coffee is here to inject your day with a dose of absurdly good flavor and a whole lotta sunshine. Grab a bag and let the positivity flow! CTA: Get Your Sunshine Cup!
• •Headline: Seriously Great Coffee, Zero Snobbery. Body: Love amazing coffee but not the complicated jargon? We get it. Top of the Mornin' is all about delicious, ethically sourced beans and good vibes. Brew it your way, and make every sip a happy one. CTA: Discover Your New Fave!
• •Headline: More Than Just Coffee, It's a Mood. Body: Each cup of Top of the Mornin' is packed with positive energy and the rich taste of specialty-grade beans. Plus, every purchase helps support youth mental health. Good coffee, good deeds, good day! CTA: Sip the Goodness!
• •Social Media Post: Image: A vibrant flat lay of a Top of the Mornin' coffee bag, a colorful mug, and some fun props (like a rubber chicken or googly eyes). Caption: Warning: May cause spontaneous happiness and an urge to do a silly dance. Our coffee is THAT good (and that fun!). What's your go-to Top of the Mornin' brew for an instant mood lift? #TopOfTheMorninCoffee #AbsurdlyGood #PositiveVibesOnly #CoffeeLover
• •Product Description Snippet (for a new flavored coffee): Name: 'Rainbow Sherbet Surprise' Coffee Description: Get ready for a flavor fiesta! This isn't just coffee; it's a carnival in a cup. We've zapped our amazing beans with the playful taste of rainbow sherbet because, why not? Life’s too short for bland mornings! Expect the unexpected, embrace the absurdly delicious.