Brand Tone

Activist & Rebellious, Empowering & Dignified, Authentic & Honest, Community-Oriented & Solidarity-Driven, Resilient & Hopeful

Brand Values

• •Social Justice
• •Anti-Racism
• •Ethical & Sustainable Production
• •Community Empowerment
• •Dignity & Respect
• •Resilience & Resistance
• •Transparency

Best Practices

• •Lead with the "Why": Always anchor the copy in Top Manta's core mission of social justice, anti-racism, and empowerment. This is their unique selling proposition.
• •Authentic Storytelling: Share the real stories and struggles of the Manteros (with their consent and respect). Use their own words and phrases where possible to maintain authenticity and build a strong emotional connection.
• •Embrace the Activist Voice: Don't dilute the brand's bold, slightly rebellious, and unapologetic tone. Continue to challenge injustice and advocate for change directly.
• •Highlight Ethical & Sustainable Credentials: Clearly communicate the fair labor practices, local production, and use of sustainable materials. This appeals to conscious consumers and reinforces the brand's values.
• •Call to Solidarity & Action: Frame purchases as acts of support and solidarity. Encourage customers to become part of the Top Manta community and movement, not just consumers. Use clear calls to action that go beyond "buy now," such as "Join the fight," "Support our cooperative," or "Walk with us."

Social Perception

Top Manta is widely perceived as an innovative and inspiring social enterprise. It's often lauded for its creative and dignified response to social exclusion and racism. The brand has successfully transformed the narrative around "manteros," changing the pejorative connotation of "Top Manta" into a symbol of empowerment and legitimate trade. It is seen as a tangible way to support migrant rights and ethical consumption. The brand serves as a powerful critique of existing immigration policies and the exploitative nature of the fast fashion industry. There is strong admiration for their community focus and solidarity, especially their efforts during the COVID-19 pandemic.

Copy Examples

• •Headline: Wear Your Values. Stand with Top Manta. Body: This isn't just clothing. It's a statement. Every stitch supports street vendors in Barcelona, fighting for dignity and a fairer world. Ethically made. Radically hopeful. #TopManta #SocialJusticeFashion
• •Headline: Ande Dem: Walking Together Towards Change. Body: Our new collection is inspired by the Wolof phrase for unity. Crafted with pride by the Top Manta cooperative, each piece helps us build a future where everyone belongs. Join us on the journey.
• •Headline: Legal Clothes. Illegal System. Real Change. Body: We are Top Manta. Born from the streets of Barcelona, we're rewriting the rules. Support our fight against racism and for ethical work. Wear the story of resilience.
• •Headline: More Than a Brand: A Movement for Dignity. Body: Top Manta empowers migrant artisans, offering fair wages and a platform for their skills. Choose fashion that makes a difference. Clothes born in Senegal, designed in Barcelona, without exploiting anyone.
• •Headline: From Persecution to Proud Production. Body: Once chased for selling on blankets, now we craft our own line. Top Manta is proof that a more just world is possible. Support our cooperative. #EthicalStyle #MigrantMade