Brand Tone

Aspirational, Friendly, Practical, Value-Driven, and Modern

Brand Values

• •Quality and Design
• •Functionality
• •Accessibility/Affordability
• •Customer Satisfaction
• •Home Improvement/Comfort
• •Reliability

Best Practices

• •Create a Brand Voice Guide: Document the key attributes of Top Living's tone (e.g., Aspirational, Friendly, Practical, Value-Driven, Modern) with do's and don'ts and example phrases. Share this with anyone creating content.
• •Focus on Transformation and Solutions: Frame product benefits around how they help customers improve, organize, and beautify their living spaces, empowering them to create their ideal home.
• •Maintain a Positive and Encouraging Voice: Use uplifting language. Even when addressing a problem (like clutter), focus on the positive solution Top Living offers.
• •Be Relatable and Human: Use conversational language where appropriate (especially on social media). Incorporate emojis thoughtfully on platforms like Instagram. Address the customer directly ("you," "your home").
• •Highlight Value Transparently: When mentioning price or offers, connect it back to the quality and design benefits, reinforcing the "accessible quality" proposition without sounding cheap. Use phrases like "smart investment for your home" or "style that doesn't break the bank."

Social Perception

Positive regarding product quality for price, ease of assembly, good customer service, stylish products, growing online presence and trustworthy for online purchases

Copy Examples

• •Instagram Post (New Storage Solution): Tired of clutter? ✨ Say hello to serene spaces! Our new [Product Name] isn't just storage; it's the first step to the organized oasis you deserve. Smart design, beautiful style, and a price that makes tidying up a joy. 😉 #TopLivingHogar #TransformaTuEspacio #OrganizacionConEstilo
• •Website Product Description (Desk): Craft your success story with the [Desk Name] desk. Designed for the modern go-getter, it blends sleek aesthetics with smart functionality – ample workspace, integrated storage, and easy assembly. Elevate your home office without breaking the bank. Quality and design, delivered. 🏡 #HomeOfficeGoals #TopLivingMexico #DiseñoFuncional
• •Facebook Ad (General Home Decor): Your home should be your favorite place. ❤️ At Top Living, we bring you stylish, quality furniture and decor that’s surprisingly affordable. From cozy living rooms to productive workspaces, discover how easy it is to transform your home with us. Tap to explore! #TopLiving #EstiloParaTuHogar #CalidadAccesible
• •Email Subject Line (Seasonal Offer): ☀️ Refresh Your Home for Summer with Top Living! Up to 30% Off! Email Body Snippet: Hello [Customer Name], ready to give your home a sunny makeover? 🌻 Discover fresh designs and smart solutions at Top Living, now with special summer savings. Create a space you'll love coming home to, every day. Because a beautiful home is a happy home. #VeranoTopLiving #HogarDulceHogar
• •TikTok Video Concept Caption (Quick Organization Hack): Organization hack alert! 🤫 Watch how our [Small Organizational Product] turns chaos into calm in seconds. Stylish, simple, and oh-so-satisfying. Get yours and #TransformaConTopLiving! What space should we tackle next? 👇 #TopLivingHogar #OrganizacionFacil #HomeHacks