Brand Tone

Friendly and Approachable, Helpful and Knowledgeable, Community-Oriented, Reliable and Trustworthy, Practical and Service-Oriented

Brand Values

• •Customer Service Excellence: Prioritizing a "helpful, face-to-face shopping experience" and "personal service". Staff are "local, part of the community with extensive knowledge in their areas when it comes to their customer needs. Service comes first for them".
• •Community Support: Actively participating in and contributing to local fundraising, sports, arts, and charitable organizations.
• •Quality and Range: Offering a "wide range of products" and keeping up to date with new items. Membership in the Topline group ensures access to a broad selection and competitive pricing.
• •Expertise and Knowledge: Employing experienced staff who can provide valuable advice and share their expertise.
• •Adaptability and Growth: Evolving with changing customer needs, such as expanding product ranges (e.g., bathroom showrooms, flooring) and developing their e-commerce capabilities.
• •Local Focus: Being "part of the community" and employing local people.

Best Practices

• •Prioritize "Helpful & Friendly": Always write with the customer's needs in mind. Use warm, approachable language. Instead of just stating product features, explain the benefits and how they solve a customer's problem.
• •Showcase Expertise Casually: Share knowledge and tips in an easy-to-understand, accessible way. Avoid overly technical jargon unless explaining it clearly. Position the team as experienced partners.
• •Emphasize Community Connection: Regularly include mentions of local involvement, support for local events, or how the business is a part of the community. Use place names and refer to local landmarks or events where appropriate.
• •Be Reliable and Clear: Ensure all information (offers, product details, service descriptions) is accurate and straightforward. This builds trust. Use clear calls to action.
• •Maintain a Consistent Voice Across Platforms: Whether it's a Facebook post, an email newsletter, or website copy, the core tone should remain consistent. Develop simple brand voice guidelines for anyone creating content.

Social Perception

Topline Cleary's is generally perceived as a reliable, community-focused local hardware store that offers a wide range of products and knowledgeable, friendly service. They are seen as a long-standing business that values its customers and actively contributes to the local area. The association with the Topline group adds a layer of trust regarding product availability and competitiveness. Customers likely appreciate the personal touch and expertise offered, which differentiates them from larger, less personal chain stores.

Copy Examples

• •Spring into action with our new range of vibrant garden blooms and all the tools you need to get your garden guest-ready! Our team is always here with a friendly tip or two to help your garden thrive. Pop in this weekend! #ToplineClearys #GardenReady #LocalExperts #CommunityBlooms
• •Dreaming of a bathroom refresh? ✨ Let our experts at the Topline Cleary's Bathroom Studio help you design your perfect sanctuary. From sleek modern to classic charm, we’ve got everything you need, plus the know-how to get it done. Visit us in-store or online! [Link in bio] #DIYInspo #BathroomGoals #HomeImprovement #ExpertAdvice #ToplineClearys
• •Got a DIY question? Need the perfect paint match? At Topline Cleary's, we're more than just a hardware store – we're your project partners! Friendly advice and quality supplies, right here in your community. #AskOurTeam #YourLocalHardware
• •Proudly serving our community for generations. For all your hardware, home, and building needs, trust Topline Cleary's. Quality products, expert advice, and a commitment to supporting [Local Town/Area]. Thank you for shopping local! #ToplineClearysSupports #CommunityFirst
• •Hey folks, and welcome back to Topline Cleary's! Today, we're tackling [Project Name], and our own [Staff Member's Name] is here to show you just how easy it can be with the right tools and a bit of friendly guidance. Let's get started!