Brand Tone

Knowledgeable & Passionate, Supportive & Community-Oriented, Reliable & Established, Direct & Informative, Aspiring & Performance-Focused

Brand Values

• •Quality: Offering high-quality products from reputable brands.
• •Expertise & Guidance: Providing knowledgeable advice to help customers choose the right gear.
• •Customer Satisfaction: Ensuring a positive shopping experience both in-store and online.
• •Community Engagement: Supporting local sports and athletes.
• •Passion for Sport: A genuine enthusiasm for a wide variety of athletic pursuits.
• •Accessibility: Catering to a broad range of sports and fitness levels, from amateurs to professionals.

Best Practices

• •Emphasize Expertise and Passion: Always write from a place of knowledge and genuine love for sports. Share tips, insights, and product benefits clearly.
• •Maintain a Supportive and Encouraging Voice: Position the brand as a partner in the customer's athletic journey, regardless of their level.
• •Highlight Quality and Reliability: Consistently mention the quality of products and the reliability of the service (both in-store and online). Reinforce the "Top Level" promise.
• •Incorporate the Human Element: Continue to leverage the positive reputation of staff like Giulio and Andrea. Use testimonials or staff picks where appropriate.
• •Connect with the Local Community (while also appealing to a broader online audience): Acknowledge the Modena heritage and local involvement in some posts, while ensuring other content is broad enough for the Italian and European online market. Ensure clarity for a wider audience if using local references.

Social Perception

Trusted Local Retailer, Well-Stocked & Diverse, Helpful & Friendly Service, Reliable Online Store, Supportive of the Sports Community

Copy Examples

• •Hit your personal best. Our new [Shoe Brand/Model] has landed, engineered for speed and endurance. Giulio and Andrea have tested them – come in and feel the difference top-level gear makes to your run. #TopLevelRunning #ModenaSport
• •Dominate your WOD. From chalk to high-performance wear, Top Level Sport has everything you need to conquer your CrossFit goals. Built tough, just like our athletes. #CrossFitModena #TrainTopLevel
• •Padel passion? We get it. Discover our latest collection of rackets, balls, and apparel to elevate your game. Swing by our Modena store or shop online – shipping across Europe! #PadelItalia #TopLevelSport #Modena
• •Not sure which gear is right for you? Since 2003, we've been helping Modena athletes find their perfect fit. Chat with our experts Giulio & Andrea in-store or contact our customer support online. Your performance is our priority. #SportExperts #TopLevelAdvice
• •Fueling Modena's passion for sport since 2003. Whether you're a pro athlete or just starting your fitness journey, Top Level Sport offers quality gear and expert advice for every goal. Visit us in Via Paul Harris or explore our world online at toplevelsport.it. #YourSportStartsHere #TopLevelQuality