Brand Tone

elegant, personal, and supportive

Brand Values

• •Craftsmanship & Quality
• •Personalization & Bespoke Service
• •Customer Focus & Celebration
• •Elegance & Timelessness
• •Passion

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand voice (elegant, personal, supportive) with examples of do's and don'ts. This ensures anyone writing copy understands the desired tone.
• •Focus on "You" (the Customer): Frame your copy around the customer's needs, desires, and feelings. Emphasize how your products will make *them* feel (e.g., "feel like royalty," "complete *your* perfect look"). This reinforces the personal and supportive aspect.
• •Use Evocative and Descriptive Language: Choose words that convey elegance, beauty, and craftsmanship (e.g., "exquisite," "intricate," "handcrafted," "radiant," "cherished"). Avoid overly casual slang or overly technical jargon.
• •Maintain a Consistent Level of Formality: While being approachable, avoid overly casual language that might detract from the elegance of the brand. A warm professionalism is key.
• •Show, Don't Just Tell, in Testimonials and Stories: When sharing customer stories or testimonials, let their genuine experiences shine through. This naturally reinforces the supportive and personal values of the brand, often in the customer's own authentic voice which aligns with the desired perception. Ensure these stories highlight the positive impact of the products and service.

Social Perception

high-quality, beautiful, and often unique bridal accessories

Copy Examples

• •Product Description (for a bespoke tiara): "Your dream wedding deserves a touch of unique sparkle. Let us craft a bespoke tiara that tells your story, intricately designed by hand and destined to become a cherished heirloom. Share your vision with us, and together we'll create magic."
• •Social Media Post (Instagram - showcasing a real bride): "An absolute vision! ✨ We're so honoured to see [Bride's Name] radiating joy on her special day, adorned with her custom Topknot tiara. Wishing you a lifetime of happiness! Swipe to see the beautiful details. #RealBride #HandmadeTiara #WeddingDaySparkle"
• •Email Newsletter Snippet (promoting a new collection): "Discover the latest whispers of elegance. Our new collection of handcrafted hair accessories has arrived, inspired by timeless romance and designed to make you feel extraordinary. Explore the pieces that will complete your perfect look."
• •Website 'About Us' Excerpt: "At Topknot Tiaras & Flowers, we believe every bride deserves to feel like royalty. With a passion for exquisite design and meticulous craftsmanship since 2007, we pour our hearts into creating breathtaking, handcrafted tiaras and accessories that celebrate your unique style and your most precious moments."
• •Facebook Ad Copy: "Planning your perfect day? Find the exquisite, handcrafted bridal accessories you've been dreaming of. From delicate hairpins to statement tiaras, let Topknot Tiaras & Flowers add that unforgettable sparkle. Bespoke designs available. Shop now and feel radiant!"