Brand Tone

Professional & Informative, Quality-Oriented & Luxurious, Inspiring & Design-Focused, Helpful & Customer-Centric

Brand Values

• •Quality
• •Wide Selection/Variety
• •Designer Appeal
• •Customer Satisfaction
• •Accessibility (to quality)

Best Practices

• •Prioritize Quality Descriptors: Consistently use terms that emphasize the high standard of the fabrics (e.g., "premium," "luxurious," "high-density," "durable," "designer-grade," "fine").
• •Focus on Solutions & Inspiration: Frame copy around how the fabrics can enhance a space or solve a design need (e.g., "transform your sofa," "create elegant drapes," "the perfect touch for headboards").
• •Maintain Professional & Clear Language: While inspiring, ensure the language is also precise, providing essential details about fabric type, composition, and suitability without excessive jargon.
• •Be Visually Evocative: Use descriptive adjectives that appeal to touch and sight (e.g., "sumptuous," "soft," "plush," "vibrant," "intricate patterns," "rich textures").
• •Consistent Call to Action: Encourage engagement and the next step in the customer journey, typically by prompting sample orders or website exploration (e.g., "Order your swatches," "Explore the collection," "Discover more online").

Social Perception

Positive for Quality, Trusted Source for Upholstery/Home Decor Fabrics, Good Value for Price, Appreciation for Samples

Copy Examples

• •Headline: Elevate Your Interiors: Discover Designer Upholstery Fabrics. Body: At Top Fabric, we believe that exceptional design begins with exceptional materials. Explore our curated collection of luxurious velvets, rich chenilles, and timeless jacquards, sourced for their superior quality and aesthetic appeal. Transform your furniture and spaces with fabrics that speak volumes. Order your samples today.
• •Headline: The Touch of Luxury: Premium Velvets for Unforgettable Spaces. Body: Indulge in the sumptuous feel and opulent look of our premium velvet collection. From high-density Belgian cut velvets to plush, durable options for everyday elegance, find the perfect velvet to bring warmth, texture, and sophistication to your next interior design project. See the quality for yourself—swatches available.
• •Headline: New Arrivals: Fresh Inspiration for Your Home Decor. Body: Discover the latest additions to the Top Fabric family! Our new collection features captivating patterns, on-trend colors, and the high-quality construction you expect. Perfect for statement chairs, elegant drapery, or custom pillows. Visit our website to explore what's new and ignite your creativity.
• •Headline: Quality That Lasts: Durable & Stylish Fabrics by the Yard. Body: Invest in beauty and longevity with Top Fabric. Our upholstery and drapery fabrics are selected not only for their stunning designs but also for their durability, ensuring your creations stand the test of time. Browse our extensive range, from lightweight linens to heavy-duty vinyls, all ready to ship from our LA warehouse.
• •Headline: Your Vision, Our Fabric: Creating Masterpieces Together. Body: Top Fabric is your trusted partner for bringing interior visions to life. We provide high-quality, designer-approved fabrics that offer endless creative possibilities for professionals and DIY enthusiasts alike. With detailed specifications and readily available samples, making the perfect choice has never been easier. What will you create?