Brand Tone

Energetic and Exuberant, Youthful and Trendy, Humorous and Playful, Direct and Unapologetic, Community-Focused (within its niche)

Brand Values

• •Fun and Entertainment
• •Social Connection
• •Boldness and Unconventionality
• •Accessibility
• •Novelty

Best Practices

• •Know Your Audience Inside Out: Always write as if you're talking directly to a member of your target demographic (young, social, looking for fun). Use their slang, understand their humor, and reference their experiences.
• •Keep it Short, Punchy, and Action-Oriented: Use strong verbs and concise sentences. The tone is energetic, not academic or overly descriptive. Get straight to the fun.
• •Embrace Emojis and Visual Language: Emojis can enhance the playful and youthful tone. Think visually when writing – how would this sound and look in a fast-paced social media feed?
• •Encourage Interaction and User-Generated Content: Actively ask for tags, shares, and video submissions in your copy. This reinforces the community value and keeps the tone participatory.
• •Stay Consistent Across All Channels: Whether it's a website product description, an Instagram caption, or an email newsletter, the core energetic, fun-loving, and direct tone should be immediately recognizable as Top Drinking.

Social Perception

The Go-To for Party Gadgets, A Bit Wild and Daring, Relevant to Youth Culture, Community-Oriented (for its users)

Copy Examples

• •Instagram Post (Product Focus): ⚠️ PRE-GAME UPGRADE UNLOCKED! ⚠️ Our Bottle Snorkel is here to make sure your night starts LEGENDARY. Grab yours, tag the squad, and let the games begin! 🚀 #TopDrinking #BeerSnorkel #PartyStarter #PreGameKing
• •Website Banner: DON'T JUST DRINK. *CONQUER*. Shop the ultimate party arsenal now. Pre's? Sorted. 😉
• •Email Subject Line (Promotional): 🔥 Your Weekend Just Got WILDER (and 20% Off!) 🔥
• •Product Description Snippet (Beer Funnel): Ready to take it to the next level? The Top Drinking Beer Funnel is your express lane to party hero status. No spills, all thrills. Just pure, unadulterated fun. What are you waiting for? 🍻
• •TikTok Video Idea Caption: POV: You brought the Top Drinking Can Snorkel to the BBQ. 😎 Watch 'til the end! #TopDrinking #PartyTricks #SummerVibes #ChallengeAccepted