Tono de Marca

Aspirational & Encouraging, Professional & Authoritative, Passionate & Energetic, Fun & Inclusive

Valores de Marca

• •Skill Development
• •Passion for the Game
• •Holistic Growth
• •Safety and Support
• •Inclusivity

Mejores Prácticas

• •Lead with Action Verbs: Use dynamic and powerful verbs like "Master," "Develop," "Unlock," "Build," and "Elevate" to create a sense of progress and excitement.
• •Balance Skill and Fun: Always pair technical terms (e.g., "dribbling," "first touch") with words that convey enjoyment ("fun," "passion," "love for the game") to reinforce the brand's dual focus.
• •Speak to the Parent's Goal: Frame the benefits in terms of the child's development. Instead of just saying "We teach football," say "We build confidence, discipline, and teamwork through football."
• •Maintain a Professional Voice: Ensure all communications, from email responses to social media comments, are professional, well-written, and reflect the brand's authority in coaching.
• •Showcase, Don't Just Tell: Use testimonials and photos of players in action as social proof. Let the results and the happy faces of the children speak for the brand's quality and impact.

Percepción Social

The public, primarily consisting of parents and school administrators, perceives TopCornerKids as a highly reputable and effective organization. Testimonials repeatedly praise the coaches for being "organised, professional and passionate." A key indicator of their success is the feedback that students' "interest and skill level... increase dramatically" after participating. The brand is seen as a reliable partner for schools looking to offer quality extracurricular activities and a trusted choice for parents seeking to nurture their child's athletic ability and confidence.

Ejemplos de Copy

• •Precision. Poise. Passion. Every touch is a step forward. We're not just coaching football; we're building the confidence to command the game. #TopCornerKids #FootballDevelopment #FutureChampions #NZFootball
• •Is Your Child Ready to Level Up? Our Term 4 Football Programmes Are Filling Fast. Enrol Today for Elite Coaching.
• •Where Potential Meets Professional Coaching. Discover the TopCornerKids Advantage.
• •Don't Just Pass the Holidays. Master Them. Book Our School Holiday Camp!
• •Fun, Friends, and Foundational Football Skills. Give Your Child Their Best Shot. Join TopCornerKids.