Brand Tone

professional, trustworthy, and exclusive

Brand Values

• •Quality and Curation
• •Expertise and Experience
• •Customer Satisfaction
• •Traditional and Focused

Best Practices

• •Maintain a Professional and Authoritative Voice: Use clear, concise language that reflects expertise. Avoid overly casual slang or jargon that might dilute the brand's premium positioning.
• •Emphasize Quality and Exclusivity: Consistently use words like "curated," "premium," "handpicked," and "trusted" to describe the product selection.
• •Incorporate the "If we don't use it, we don't sell it" Philosophy: Weave this core value into product descriptions, about pages, and even social media bios if they choose to create them. It's a powerful statement of authenticity.
• •Focus on the Rider's Needs: Frame product benefits around performance, comfort, and success in the competitive equestrian world. Speak directly to the ambitions and standards of serious riders.
• •Keep Visuals Clean and High-Quality: While this is a copywriting recommendation, the text and visuals must align. The clean, product-focused look of their current website should be maintained across all platforms to reinforce the professional and premium tone.

Social Perception

reputable and reliable supplier of premium equestrian gear

Copy Examples

• •At Top Call Tack & Apparel, we offer a curated collection of the finest riding apparel and tack. We only sell what we believe in, products that meet our exacting standards for quality and performance.
• •Crafted for the discerning rider, this show shirt blends timeless style with modern performance. Its breathable, stretch fabric ensures comfort and elegance in the show ring. A shirt we trust for our own rides.
• •Top Call Tack & Apparel isn't just a store; it's a staple of the national horse show circuit. With decades of experience, we bring you a selection of apparel and tack that we've not only vetted but have also used ourselves. Trust in a collection that's built for performance and style.
• •Top Call Tack & Apparel is pleased to be on-site at the Winter Equestrian Festival. Visit our mobile boutique for a handpicked selection of this season's best from brands like... We look forward to seeing you there!
• •Your source for premier riding apparel and tack. Find us at major USEF horse shows or shop our collection online. We carry only the brands we trust.