Brand Tone

practical, trustworthy, and eco-conscious

Brand Values

• •Affordability
• •Sustainability
• •Quality and Reliability
• •Accessibility

Best Practices

• •Always Pair Value with Values: Never just say "it's cheap." Always connect the low price to the smart, sustainable reason behind it. For example, instead of "Cheap Calculators," use "Affordable calculators that reduce e-waste."
• •Lead with Trust Signals: In all marketing materials, prominently feature the "1-Year Warranty," "Free Shipping," and "Technician-Tested" badges to immediately address potential customer hesitation about refurbished products.
• •Use a Direct and Empowering Tone: Write copy that is clear, confident, and speaks directly to the customer's goals (e.g., "Get prepared for your next test," "Save money"). This practical tone builds credibility.
• •Leverage Customer Testimonials: Social proof is one of the brand's strongest assets. Regularly feature positive quotes from reviews in social media posts, on product pages, and in emails to reinforce trustworthiness and product quality.
• •Maintain a Focus on the "Why": Continuously reiterate the core mission: saving customers money *while* helping the planet. This dual benefit is a powerful differentiator and should be present in taglines, descriptions, and campaigns.

Social Perception

Overwhelmingly positive, characterized by excellent customer service, high trust and integrity, and satisfaction with product quality, leading to strong legitimacy and positive word-of-mouth.

Copy Examples

• •Ace your stats final without draining your bank account. Get a TI-84 Plus, SAT/ACT approved, for nearly half the price. It's refurbished, warrantied for a year, and ships free. Smart, right? Shop now.
• •Be a planet hero. And a math hero. Choosing a refurbished calculator from Topcalcs saves you money and saves one more device from the landfill. Great prices, less waste.
• •Subject: The "Refurbished" Myth, Busted. Worried about buying refurbished? We get it. That's why every calculator we sell is technician-tested, cleaned, and backed by a 1-year, risk-free warranty. Get the calculator you need, with the confidence you deserve.
• •That old graphing calculator in your desk? It's not clutter—it's cash. Get a free, instant quote to sell us your calculator. We provide a prepaid shipping label and pay you fast. It's the easiest way to make money and reduce e-waste.
• •Outfit your entire classroom with the calculators they need, for a price your budget will love. We accept school purchase orders and offer bulk discounts on top-brand refurbished graphing calculators. Click here for a bid request.