Brand Tone

Friendly, relatable, and down-to-earth, reflecting a small business with a personal touch. The language is casual and engaging, fostering authenticity and a 'we're in this together' feeling.

Brand Values

• •Sustainability
• •Ethical Production
• •Quality
• •Timeless Style
• •Community

Best Practices

• •Stay Authentic: Continue to share behind-the-scenes content and personal stories. This humanizes the brand and builds a stronger connection with the audience.
• •Use a Conversational Tone: Write as you would speak to a friend. Use contractions, ask questions, and be open and friendly in your communication.
• •Highlight Your Values: Consistently weave your brand's values of sustainability, ethical production, and quality into your messaging. This reinforces your brand's identity and attracts like-minded customers.
• •Engage with Your Community: Respond to comments and messages promptly and personally. Continue to encourage and feature user-generated content to build a loyal following.
• •Maintain a Consistent Visual Identity: The brand's colorful and playful aesthetic is a key part of its identity. Ensure that all visuals, from product photography to social media graphics, align with this style.

Social Perception

Overwhelmingly positive, with customers and influencers praising comfort and quality. The brand is seen as a go-to for stylish and sustainable basics, associated with a vibrant and cheerful aesthetic, and perceived as authentic and trustworthy due to the founder's personal involvement.

Copy Examples

• •Meet your new favorite tee. Made with 100% organic cotton and a whole lot of love, it's the perfect blend of comfort and style. Wear it on your next holiday, on the school run, or just because. #TooYoungForSushi #SustainableStyle
• •From our little studio to your wardrobe. Every order is packed with care. Thank you for supporting our small business and our dream of a more sustainable future. #SmallBusinessOwner #EthicalFashion
• •Looking for the perfect travel companion? Our Koinobori tee is ready for your next adventure. Lightweight, soft, and sustainably made, it's the ultimate holiday essential. #Wanderlust #HolidayVibes
• •We believe in fashion that's kind to the planet. That's why we use only organic and recycled materials and natural dyes in all our clothing. Look good, feel good, do good. #SustainableFashion #OrganicClothing
• •We love seeing you in your tooyoungforsushi gear! Tag us in your photos for a chance to be featured. Here's @[customer_handle] looking amazing in our Smiley Logo Tee. #CommunityLove #TooYoungForSushiFamily