Brand Tone

humorous, playful, and informal

Brand Values

• •Humor & Laughter
• •Family & Connection
• •Simplicity & Durability
• •Authenticity

Best Practices

• •Embrace the Pun: Never shy away from a good (or bad) pun. Using words like "refart" for refund or "get blasts from Tooty Toob" for email newsletters reinforces the brand's playful and humorous identity.
• •Lead with Laughter: The primary goal is to make people laugh. All copy, from ad headlines to product descriptions, should focus on the joy, fun, and hilarity the product brings. Use words like "hilarious," "laugh until you cry," and "silly fun."
• •Keep it Simple and Direct: The product is simple, and the copy should be too. Use short, punchy sentences and informal, conversational language. Avoid jargon or overly technical descriptions. The message is clear: it's easy to use and it's fun.
• •Leverage User-Generated Content (UGC): Actively feature photos and videos from customers. This not only provides social proof but also aligns perfectly with the brand's authentic, family-centric, and fun-loving image. The raw, unpolished nature of UGC fits the brand better than slick, professional content.
• •Highlight Durability and Authenticity: While humor is the main draw, consistently mention that it's "The Original" and is "built to last generations." This subtly counters the perception of it being just another cheap, disposable gag toy and adds a layer of quality to the brand's value proposition.

Social Perception

a novelty gag gift or a toy for children

Copy Examples

• •Warning: May cause uncontrollable laughter. Tired of boring family game nights? Break the silence (and the wind) with the Tooty Toob! It is the battery-free, ultra-durable fart toy that is guaranteed to make everyone cry with laughter. Get your toot on! #TootyToob #GagGift #FamilyFun
• •The Original Tooty Toob - Guaranteed Laughs. Brace yourself for a symphony of silly sounds! The Tooty Toob isn't just a toy; it's an heirloom of hilarity. Crafted from high-grade, medical-quality materials, this durable device creates an endless variety of realistic toot sounds with a simple squeeze. No batteries, no mess, just pure, unadulterated fun for pranksters aged 6 to 96. Order now and prepare for legendary laughs!
• •Pssst... We've got something that will crack you up. Let's be real, life is better when you're laughing. That's why we created the Tooty Toob. It started as a way to make our own family laugh during tough times, and now we want to share the joy with yours. It is simple, durable, and honestly... ridiculously funny. Click here to bring home the laughter.
• •Tooty Toob. Get your toot on.
• •The Stocking Stuffer That Steals the Show. Forget the boring socks and chocolates. This year, give the gift of gut-busting laughter with the Tooty Toob. Perfect for kids, dads, and that one uncle who loves a good prank, this hilarious sound maker is the ultimate gag gift that will have the whole family in stitches on Christmas morning.