Brand Tone

Friendly & Approachable, Helpful & Informative, Value-Driven & Trustworthy, Comfort-Focused, Canadian & Community-Oriented

Brand Values

• •Family Focus
• •Quality & Durability
• •Value for Money
• •Customer Service & Satisfaction
• •Comfort
• •Canadian Identity
• •Ethical Practices

Best Practices

• •Emphasize "Family" and "Canadian": Consistently weave in terms like "family," "for all ages," "Canadian," and "local" to reinforce these core identity pillars.
• •Prioritize Comfort & Quality: Use descriptive language that highlights the comfort features, durability, and quality materials of the footwear. Words like "cushioned," "supportive," "long-lasting," "premium," alongside brand names known for these attributes.
• •Maintain a Friendly, Approachable Voice: Use conversational language. Address the customer directly (e.g., "Your feet will thank you"). Keep the tone positive and welcoming. Avoid overly technical jargon unless explaining a specific benefit.
• •Showcase Value & Trust: Clearly communicate sales, loyalty rewards, and customer service commitments (like easy returns or expert fitting). Reference years in business or positive reviews to build trust.
• •Be Genuinely Helpful: Offer useful tips (e.g., shoe care, choosing the right size), answer questions proactively in FAQs and social media, and ensure calls to action are clear and assist the customer journey.

Social Perception

Trusted Retailer, Go-To for Family Footwear, Comfort and Quality Provider, Good Customer Experience

Copy Examples

• •Happy Feet, Happy Family! 👨‍👩‍👧‍👦 Step into comfort and style with Tootsies Shoe Market – Canada's favourite family shoe stop since 1992.
• •Say goodbye to sore feet! 👋 Our new 'Stupid Comfortable' collection just landed, because life's too short for anything less. Your feet will thank you! #TootsiesComfort #NewArrivals #ShopLocalCanada
• •Treat Your Tootsies! 🎉 Up to 40% Off Family Favourites Inside!
• •Ready for playground adventures and all-day learning! These durable, comfy shoes are kid-tested and parent-approved. Plus, our expert fitters make sure little feet get the perfect start. #KidsShoes #TootsiesFamily
• •Whatever the Canadian Season, We've Got Your Family Covered. ❄️☀️🍂🌷 Shop quality boots, sandals & everything in-between. Great value, even better comfort. Visit Tootsies.ca!