Brand Tone

Empowering & Sex-Positive, Educational & Informative, Friendly & Approachable, Inclusive, Trustworthy & Discreet, Modern & Playful (but not crude)

Brand Values

• •Sex Positivity: Promoting an open, healthy, and shame-free attitude towards sex and sexuality.
• •Education: Committing to providing resources and knowledge to help individuals understand and enhance their sexual well-being.
• •Inclusivity: Catering to a diverse audience regardless of gender, sexual orientation, or preferences.
• •Empowerment: Encouraging individuals to explore their desires and take control of their sexual pleasure.
• •Discretion & Privacy: Ensuring a confidential and safe shopping experience from browsing to delivery.
• •Customer Satisfaction: Offering quality products, a product guarantee, and aiming for positive customer experiences.
• •Community & Open Discussion: Fostering a space for open conversations about sexual health and pleasure.

Best Practices

• •Embrace Empowerment & Positivity: Always frame content in a way that is uplifting, shame-free, and encourages users to feel good about their sexuality and choices. Avoid language that could be seen as vulgar, demeaning, or exclusive.
• •Prioritize Education: Integrate informative elements into product descriptions, social media posts, and blog content. Position the brand as a knowledgeable resource, not just a retailer. Use clear, accessible language, avoiding overly technical jargon unless explained.
• •Be Consistently Inclusive: Use gender-neutral language where appropriate and ensure imagery and messaging resonate with a diverse audience (all genders, sexualities, relationship statuses). Explicitly state inclusivity in 'About Us' sections and reflect it in product categorizations and marketing.
• •Maintain Discretion & Trust: Reiterate the commitment to discreet shipping and billing in relevant places (checkout, FAQ, product pages). Use a reassuring and professional tone when discussing privacy and security.
• •Stay Playful but Professional: While humor and playfulness are appropriate for the brand, especially on social media, ensure it never becomes crude, immature, or undermines the brand's authority and trustworthiness as a sexual wellness provider. Balance engaging content with a clear respect for the sensitive nature of the products.

Social Perception

A reliable and legitimate source for adult toys and sexual wellness products, a brand that values customer privacy through discreet shipping and billing, educational and informative, offering more than just products by providing advice and resources, inclusive and sex-positive in its approach, a company that offers a wide selection of products and frequent promotions. Customer service experiences are mostly positive, though like any retailer, occasional negative experiences are reported, particularly concerning returns or specific promotions. Overall satisfaction ratings are generally high.

Copy Examples

• •Instagram Post (Image: A beautifully shot, intriguing product in a lifestyle setting): Text: Unlock a new chapter of your pleasure story. ✨ At TooTimid, we believe exploration is everything. Discover toys and tips designed to empower your journey. What are you curious about today? #TooTimid #SexualWellness #ExploreYourPleasure #SelfLoveJourney
• •Facebook Ad (Targeting individuals interested in sexual wellness): Headline: Your Pleasure. Your Rules. 100% Discreet. Body: Ready to explore? TooTimid offers a curated selection of high-quality sex toys, educational resources, and a judgment-free shopping experience. Enjoy 100% discreet shipping on all orders because your privacy is our priority. Shop now and discover something new! CTA: Shop Securely
• •Email Subject Line (for a newsletter): Subject: Shhh... Your Guide to Intimate Adventures (+ A Special Treat!) 😉 Preview Text: Explore expert tips, new arrivals, and an exclusive offer just for you.
• •Blog Post Title: Beyond the Buzz: A Beginner's Friendly Guide to Choosing Your First Vibrator
• •Website Homepage Banner Text: Dare to Discover. Explore a world of pleasure, education, and empowerment. Shipped discreetly, always.